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Consumers are more loyal to programmes than TV channels, according to the results of Accenture’s inaugural Global Broadcast Consumer Survey. The survey found that although television remains the predominant mass communications device worldwide, with 97% of respondents watching TV in a typical week, consumption patterns vary based on a number of factors including geography, age… Continue reading Viewers More Loyal To TV Programmes Than Channels

HDTV is finally on the brink of mass market acceptance, according to a new report from Informa Telecoms & Media. According to the report, Global HDTV Forecasts 3rd Edition, only 4% of global homes will actively watch HD programming by the end of this year. However, this means nearly 44 million active HD households, up… Continue reading HDTV Could Be On Brink Of Mass Market Acceptance

ITV1’s decision to screen a US import in a primetime slot for the first times since late 90’s paid off with impressive ratings for its opening episode. Centering on a pie maker who has the power to bring the dead back to life, the first edition of the comedy drama Pushing Daisies pulled in 5.2… Continue reading Daisies Leaves ITV1 Smelling Of Roses

Ashley Highfield, the director of future media and technology at the BBC, is leaving the corporation to become CEO of the joint venture video-on-demand service from ITV, Channel 4 and BBC Worldwide, Kangaroo.Highfield, who will be responsible for the roll-out of the new service, will replace interim chief executive Leslie MacKenzie.Kangaroo is understood to be… Continue reading Highfield To Leave BBC For Kangaroo

More than 42 million programmes have been accessed on the BBC’s online catch up TV service, the iPlayer, in the first three months of 2008.The total number of requests for downloads and streams of BBC programmes in March were 17.2 million, rising from 14 million in February and 11.2 million in January. There were 1.1… Continue reading Over 42 Million Shows Accessed On iPlayer

Sir Alan’s clutch of incompetents once again lured viewers to The Apprentice last night, with over 6.4 million adults tuning in to BBC One.The boys’ team made a pig’s breakfast out of their attempts at turning a north London pub into an Italian restaurant for the night, but thankfully they dismissed someone’s idea of fake… Continue reading The Apprentice Attracts Over 6.4 Million To BBC One

Ofcom today warned that public service programming could become unsustainable in the near future, as it unveiled new proposals that could see the major commercial broadcasters allowed to drop their obligations to such content.In the regulator’s second review of public service broadcasting (see Ofcom Begins Second Review Of PSB In UK), it warned that the… Continue reading Ofcom Warns Public Service Programming Could Be Unsustainable

Jenny Abramsky, the BBC’s director of audio and music, is leaving the corporation after almost 40 years to chair the board of the National Heritage Memorial Fund.Gordon Brown today announced that Abramsky would join the fund in September, bringing to an end the BBC career of one of its longest-serving senior executives.Abramsky joined the BBC… Continue reading Abramsky Leaves BBC After Almost 40 Years

Last night’s controversial Champion’s League match between Arsenal and Liverpool was a big winner for ITV1, with the game’s coverage attracting an average of almost seven million adults to the channel.The quarter final second-leg, which saw Liverpool beat their southern rivals following a ‘dodgy penalty’, gave the channel a 31% viewing share between 7.30pm and… Continue reading Champion’s League Scores For ITV1

Channel 4 has signed Nintendo, Dyson and Smart Car for the broadcaster’s first themed ad break to run in peak time.The ad break has its own design-themed indents and voiceover and will run during the launch show of Grand Designs Live, which is part of C4’s new season schedule (see Channel 4 Unveils Spring Line-Up).The… Continue reading Channel 4 Creates Themed Ad Break To Attract Advertisers