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Nearly 40 million digital households will be added in 2006, bringing the global total to 183 million, according to a new report from Informa Telecoms & Media. Informa Telecoms & Media estimate that digital penetration of TV households will reach 16% by the end of this year. According to the Global Digital TV – 6th… Continue reading Digital Penetration Of TV Households To Reach 16%

The growth of Freeview and a strong BBC are to blame for ITV’s falling audience numbers, according to outgoing ITV chief executive Charles Allen, who was speaking at the Royal Television Society’s conference yesterday.“Freeview accounted for 75% of our decline,” said Allen, also attributing the performance of the BBC and the speedy growth of digital… Continue reading Freeview And Strong BBC To Blame For ITV’s Problems

All terrestrial broadcasters other than BBC One suffered a fall in viewing share over August year on year, with ITV1 faring worst in all TV homes and Channel 4 in digital homes.BBC One had a relatively static month in all TV homes, with a slight increase in share. Meanwhile in digital homes it saw its… Continue reading Television Viewing Round-Up – August 2006

The digital transition was a key focus for entertainment companies at the Merrill Lynch (ML) Media Conference taking place this week. Merrill Lynch said that the US advertising market appears to be relatively healthy, with political dollars being spent on the forthcoming senate elections at TV level, whilst News Corp suggested that the advertising market… Continue reading Media Conference Focuses On Digital Transition

Liverpool’s first game of the Champions League proper, on ITV last night, was not a massive success, with a peak of 4.2 million adults (a 21% audience share) watching the coverage.The match, against PSV Eindhoven, attracted an average audience of 3.5 million adults (an 18% audience share) across its duration.BBC1 was the big attraction on… Continue reading Liverpool Draw Fails To Attract Viewers

ITV has sealed a multi-million pound sponsorship deal with Reckitt Benckiser to sponsor Emmerdale for another year, in the broadcaster’s second biggest sponsorship deal after Coronation Street.The deal includes sponsorship on ITV1, ITV2, branding on ITV’s marketing of the show as well as online sponsorship, interactive and mobile interactive bumpers, off screen licensing and merchandise.Thomas… Continue reading ITV Signs Its Second Largest Sponsorship Deal

Demand for digital television in Europe will reach a new record in 2006, according to a new report from Strategy Analytics. According to the Digital TV Subscriber Market Forecast Europe, nearly 19 million homes will buy digital television for the first time this year, an increase of 20%. Strategy Analytics says that the most popular… Continue reading Record Demand For Digital TV In 2006

The US mobile television audience grew 45% to 3.7 million subscribers in the second quarter of 2006, according to new research from Telephia. In addition, the research shows that total quarterly mobile TV revenues increased to $86 million last quarter, an increase of 67% since Q1. Amongst all US mobile users, ABC News was the… Continue reading US Mobile Television Market Grows 45% In Q2 2006

TV adspend is continuing to grow in the Americas, although not as quickly as in the 1990s, according to a new report from ZenithOptimedia. ZenithOptimedia says that television advertising is now growing at 5% a year in the region, compared to 6.3% a year in the 1990s, with competition from cable and satellite companies keeping… Continue reading TV Adspend In Americas Growing At 5% A Year

Advertising spend on mobile phones is expected to increase massively over the next five years, creating a global market worth more than $11.3 billion annually, according to a new report from Informa Telecoms and Media. Informa forecasts that the mobile advertising market will be worth $871 million this year, a figure it expects to reach… Continue reading Mobile Ad Market To Reach $11 Billion By 2011