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BSkyB’s total advertising spend has increased more than 30% year on year, to as much as £160 million in 2007, according to new figures from Nielsen Media Research.BSkyB spent £115 million on above-the-line media, said Nielsen, a 60% year on year increase.Agency estimates put BSkyB’s total media spend for 2007 at close to £160 million,… Continue reading Sky’s Media Spend Could Reach £160m

Arsenal’s woeful display away to Manchester United in the fifth round of the FA cup attracted an average adult audience of almost seven million for Match of the Day Live on Saturday night.The game, in which the premier league leaders didn’t register a single shot on target, had a peak audience of 8.1 million for… Continue reading Nearly 7m See Arsenal Defeat

The BBC and ITV’s nationally available free-to-view satellite platform, Freesat, will have problems getting off the ground when it launches due to Sky’s dominance in the sector.According to Top Up TV chief executive officer Nick Markham, who was speaking at the Broadcast Building Audience Loyalty conference last week, the service, which is set to launch… Continue reading Sky Could Prove Problematic For Freesat

Digital UK, the body in charge of the digital television switchover, is putting almost £3 million into a scheme to support viewers not covered by the existing targeted help scheme.The group is setting up a new organisation, Digital Outreach, bringing together the charities Age Concern England, Help the Aged and Community Services Volunteers, as well… Continue reading Digital UK To Put £3m Into New Switchover Help Scheme

The global broadcast market is expected to experience significant revenue growth, from US$284.1 billion in 2007 to US$326.2 billion by 2010, according to Datamonitor. However, it is expected that growth will only be secured through revenue diversification from value-add and bundled services, including internet service provision, HD content, on-demand solutions, interactive applications and multi-platform distribution.… Continue reading Global Broadcast To Grow To US$326.2bn By 2010

The second instalment of new BBC One series Ashes To Ashes had a peak audience of 5.8 million adults (a 26.3% share of viewers) last night.Although this was down from last week’s peak of 6.7 million adults, it was still the most viewed show in the 9pm timeslot.It was up against ITV1’s slightly grittier portrayal… Continue reading 5.8m Tune Into Ashes To Ashes

Kangaroo – the forthcoming on-demand video service from BBC Worldwide, ITV and Channel 4 – could be a huge success, according to Ray Snoddy, media journalist and one of the panellists at yesterday’s MediaTel Group seminar on the ‘Future of Online’.“Because of the wonders of the internet it means that the BBC, ITV and Channel… Continue reading Kangaroo Could Be A Huge Success

Orange and T-Mobile UK intend to jointly pilot a new mobile TV and multimedia broadcast service in London that will see customers receive up to 24 high-resolution television channels along with 10 digital radio stations.The pilot is scheduled for the second half of 2008 and will be targeted at people living or working in West… Continue reading T-Mobile And Orange Announce Mobile TV Trial

Kangaroo – the forthcoming on-demand video service from BBC Worldwide, ITV and Channel 4 – could be a huge success, according to Ray Snoddy, media journalist and one of the panellists at yesterday’s MediaTel Group seminar on the ‘Future of Online’. “Because of the wonders of the internet it means that the BBC, ITV and… Continue reading Kangaroo Could Be A Huge Success

Five has strengthened its newly-formed digital media team with two new appointments.Chris Kerwin joins in the new role of digital controller, with responsibility for the commercial side of Five’s digital businesses including video-on-demand and online. Scott Jeffrey becomes VOD editor and will be responsible for Five’s new VOD service.Five said that the “appointments reflect the… Continue reading Five Strengthens Digital Media Team