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The IPA has reported an “optimistic” picture for television viewing in 2007, with a slight increase in hours of viewing each day and the continuing expansion of digital viewing.The latest Trends in Television Viewing Report covering the last quarter of the year shows the average number of hours of television viewing each day at 3.63… Continue reading IPA Reports “Optimistic” Q4 2007 TV Viewing Levels

The IPA has reported an “optimistic” picture for television viewing in 2007, with a slight increase in hours of viewing each day and the continuing expansion of digital viewing. The latest Trends in Television Viewing Report covering the last quarter of the year shows the average number of hours of television viewing each day at… Continue reading IPA Reports “Optimistic” Q4 2007 TV Viewing Levels

A new report from Informa Telecoms & Media forecasts that by 2012, 909 million homes will have access to true video-on-demand (VOD) or near-video-on-demand (NVOD) technology, representing 78% of the world’s TV homes and generating revenues in excess of US$10 billion. The report, entitled On-Demand TV & PVRs, projects that North America and Europe will… Continue reading Almost 80% of Worldwide TV Homes To Have Access To VOD By 2012

BBC One’s repeats of cop drama New Tricks continue to get the better of ITV1’s underrated comedy/soap combo Moving Wallpaper/Echo Beach on Friday nights.Last week’s episode, which saw Dennis Waterman and the team reopening a kidnapping case from 1992, attracted an impressive audience of 5.3 million adults on average. Over on the main commercial channel,… Continue reading ‘Old’ Tricks Plaster Over Wallpaper

The global TV advertising market is set for a tough two years, with the outlook improving from 2010 to 2012, according to a new forecast from Screen Digest.The research predicts that 2008 will be a difficult trading year for TV advertising, with spend growing at a lower rate than the economy, at only 1.9% in… Continue reading Global TV Ad Market Set For Tough Two Years

The global TV advertising market is set for a tough two years, with the outlook improving from 2010 to 2012, according to a new forecast from Screen Digest. The research predicts that 2008 will be a difficult trading year for TV advertising, with spend growing at a lower rate than the economy, at only 1.9%… Continue reading Global TV Ad Market Set For Tough Two Years

Last night saw the final of Masterchef on BBC Two, with the show grabbing a peak of 5.5 million adults, or a 23.8% share of the audience.On at 8pm, an average of 4.9 million adults stayed with the programme for its hour duration, with James Nathan finally triumphing.It beat both Waterloo Road on BBC One… Continue reading 5.5m Watch Masterchef Final On BBC Two

January saw across the board declines for all the terrestrial channels, with Channel 4 and Five jointly recording the biggest year on year dips.Both stations fell by 6.6% compared to January 2007, to stand at £ 48.59 million and £ 19.34 million respectively. ITV1 had the next biggest year on year fall, down by 2%… Continue reading TV Market Round-Up – January 2008

Online market research firm eMarketer projects that 154 million people in the US will download or stream video content on the internet at least once a month in 2008. This year, 80% of internet users are expected to watch video, accounting for 52.5% of the total population. David Hallerman, eMarketer senior analyst, and author of… Continue reading Online Video A Big Hit In US

Channel 4 has said that its video-on-demand service, 4oD, has served more than 100 million programme streams and downloads since its launch in December 2006.The broadcaster said that its most popular programmes have been Hollyoaks, Skins, Shameless, Big Brother and Peep Show.It has seen rapid growth since January 1, with six million full-length PC programme… Continue reading 100m Programme Downloads For 4oD