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Thinkbox, the UK marketing body for commercial TV, and the Internet Advertising Bureau (IAB) have today announced they are joining forces to undertake a new research project examining the effectiveness of using TV and online together in advertising campaigns.Both the IAB and Thinkbox are encouraging UK agencies to submit campaigns to take part in the… Continue reading Thinkbox And IAB In Joint Research Project

All-star period drama, Cranford, was a winner once again for BBC One last night with an average adult audience of more than 7.1 million.The programme, which stars big names like Judi Dench and Imelda Staunton, gave the channel a 28.1% viewing share between 9pm and 10pm, whilst BBC Two screened the final episode in Charlie… Continue reading More Than 7m Tune In To Cranford

Jay Hunt, Five’s director of programmes, has been appointed controller of BBC One.She replaces Peter Fincham, who resigned following the Wyatt Report into the ‘Crowngate’ affair (see Fincham Quits Following Queen Doco Shocker).Hunt, who only took up her job at Five in September (see Five Announces New Director Of Programmes) was previously BBC controller daytime… Continue reading Jay Hunt Appointed BBC One Controller

Ofcom’s Consumer Panel has raised “urgent, practical issues” about how digital switchover is being publicised, saying that a better promotional campaign is needed to inform consumers about the help they can get to go digital.The report says that Britain’s most vulnerable TV viewers are not getting the information they need to make a smooth switch… Continue reading More Publicity Needed Around Switchover To Help Consumers

ITV has reportedly suffered a 50% fall in phone votes for its hit programme The X Factor following the premium-rate phone-in scandal.A report in the Daily Record claimed that voting levels had fallen by half since last year, with a resulting loss in revenue of around £10 million.A Deloitte report published last month found that… Continue reading The X-Factor Suffers 50% Fall In Phone Votes

This week, Ofcom and the BBC Trust hosted a seminar to discuss the issues of trust in broadcasting, to look at what has already been done to restore this greatly diminished trust and to look at what needs to be done in the future.Leading representatives of the broadcast industry agreed to a series of objectives.They… Continue reading Ofcom And BBC Meet To Sort Out TV Trust Issues

Europe still leads the world IPTV market, according to (Multimedia Research Group) MRG’s new biannual forecast, while Asia and the “Rest-of-World” see emerging markets like China, Eastern Europe, Korea and Russia taking larger steps to growth. Growth for IPTV Subs projected from 13.5 million in 2007 to 72.6 million in 2011, roughly a 40% compounded… Continue reading Europe Still Leads World IPTV Market

Last night saw Welsh songbird Cerys voted off I’m A Celebrity… Get Me Out Of Here!, with the first instalment of the show, on ITV1 at 8pm, picking up a peak of 6.1 million adult viewers (a 28.1% share).The second instalment, at 10pm, did even better, with a peak of 6.4 million adults (a 32.2%… Continue reading I’m A Celebrity… Pulls In The Viewers

Of all UK consumers aware of High Definition Television (HDTV) the proportion of people likely to subscribe has jumped to 30%, with 5% of these saying they are almost certain to subscribe to HDTV, according to Continental Research’s Autumn 2007 Digital TV Report. Max Willey, Continental Research’s head of media, said: “This is a large… Continue reading Likely Subscribers To HDTV Jumps To 30%

Five has unveiled its new winter programmes for 2008, with an emphasis on human interest stories, factual programming and contemporary documentaries.It Pays to Watch is a new programme presented by Martin Lewis showing viewers how to save money, while Britain’s Bravest tells the stories of real emergencies, rescues and bravery from around the country using… Continue reading Five Unveils Winter Line-Up