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Ofcom has appointed advisers LEK to carry out a detailed review of Channel 4’s finances, whilst the regulator will itself carry out a review of the group’s delivery of its public service broadcasting remit.Ofcom says that this will include understanding how the Channel 4 group defines and implements its remit, and identifying relevant performance indicators… Continue reading Ofcom Appoints Advisers For Review Of Channel 4 Finances

Betting and gaming group bet365 is to sponsor men’s entertainment channel Bravo’s exclusive live coverage of Football Italia‘s Serie A league as part of the Flextech-owned channel’s new Autumn line-up.The deal, in excess of six figures, was negotiated between Dale Micklewright of ids and Ryan Illingworth of The Media Advisors, and will see the partnership… Continue reading Bet365 To Sponsor Bravo’s Italian Football

MEC MediaLab, Mediaedge:cia’s consumer insight and ROI division, has undertaken research to determine product placement’s benefit to consumers and brand-owners. MediaLab says that although product placement is currently prohibited on UK television under European Union legislation, the situation could be about to change. The EU is currently reviewing its policy in this area. Consequently, Ofcom… Continue reading TV Viewers Could See Product Placement As Positive Move

By the end of the year 40% of European homes will have digital TV, according to the new Western European TV report from Informa Telecoms and Media. The report forecasts that the region will pass 100 million digital homes during 2010 and reach 116 million by the end of 2011, equivalent to a 75% penetration… Continue reading Digital TV To Reach 40% Of West European Homes By End Of Year

Greene King is to sponsor Ant and Dec’s Saturday Night Takeaway in a £1 million sponsorship deal, a first for a UK pub company.The deal centres on Greene King’s sponsorship of the latest series of Ant and Dec’s Saturday Night Takeaway, with 80 seconds airtime in prime time slots, as well as additional exposure on… Continue reading Greene King Sponsors Ant And Dec In £1 Million Deal

Lego has signed a deal with ITV that will see the toy manufacturer sponsor CiTV programming from Mondays to Saturdays in the run up to Christmas, as well as activity on the CiTV website designed to maximise awareness for the breadth of the LEGO brand portfolio.The deal was negotiated by Krane Jeffery at Carat Sponsorship… Continue reading Lego To Sponsor CiTV In Run Up To Christmas

July proved to be a torrid month for the terrestrial broadcasters, particularly for ITV1 which saw its revenues plummet by 27.4% year on year, even considering that July saw the conclusion to the World Cup followed by the second series of Love Island.With revenues of just £85 million, and now a departing chief executive (see… Continue reading TV Market Round-Up – July 2006

The increasing number of digital channels, combined with the emerging possibilities offered by on-demand viewing, will give viewers a more democratised broadcast experience than ever before, although there will still be a place for scheduled broadcasting as the market evolves.This was what emerged from a discussion between some of the most important figures at the… Continue reading MGEITF 2006: On-Demand And Mobile Platforms Signal The Future For TV

The UK media is in the middle of seismic and accelerating changes, according to outgoing ITV chief executive Charles Allen, who delivered the MacTaggart lecture at the MGEITF on Friday night.The self-confessed media “suit”, who admitted not wanting any of the other big jobs in UK TV, called on the UK broadcasting industry to embrace… Continue reading MGEITF 2006: Competition And Switchover Key To UK Television’s Future

Luke Johnson, chairman of Channel 4, has rejected the criticism that Charles Allen launched on the broadcaster in his MacTaggart lecture, insisting that Channel 4 had fulfilled its public service remit.In a session at the MGEITF this weekend, scheduled after the outgoing ITV chief had suggested C4 needed an overhaul, Johnson suggested ITV stop concerning… Continue reading MGEITF 2006: Channel 4 Boss Rejects Allen’s MacTaggart Criticism