As the gloomy economic outlook leads to a cut in advertisers’ TV budgets, ITV and Channel 4 could see a combined year on year decline in ad revenue of around £12 million from their flagship networks in the first quarter of the year, according to report on MediaGuardian.co.uk.The biggest declines are forecast to be felt… Continue reading ITV and Channel 4 Could See Q1 08 Ad Revenue Decline Of £12m
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John Hutton, the secretary of state for business, is expected to announce tomorrow that Sky should sell some of its 17.9% stake in ITV.Since Sky bought the shares in November 2006, ITV’s share price has almost halved, meaning the satellite broadcaster could be facing a loss of around £250 million.Reports at the weekend said that… Continue reading Sky Prepares For ITV Ruling
It was a strong night for ITV1 last night, with ice dancing, loveable vets and the irrepressible Stephen Fry leading the onslaught.More than 7.5 million adults on average tuned in to the main Dancing On Ice programme, giving ITV1 a 36% viewing share between 6pm and 7.30pm, whilst the results show took more than seven… Continue reading ITV1 Outshines BBC One In Sunday Night Ratings Battle
Five has appointed creative business consultancy Dave to help refresh its network portfolio of brands.The refresh project will cover Five, Five US, Five Life, five.tv and fivedownload and will be rolled out across 2008.In a statement, Five said that it selected Dave based on a combination of their TV and branding experience together with the… Continue reading Five Appoints Dave To Refresh Portfolio Of Brands
Trial and Retribution triumphed in the 9pm slot last night, beating BBC One’s Fairytales and documentary A Boy Called Alex on Channel 4.The hard hitting ITV1 crime drama had a peak audience of 5.4 million adult viewers (a 24.9% share of the audience), while 5.3 million (a 24.6% share) stuck with the show for its… Continue reading 9pm Triumph For Trial And Retribution
The BBC and ITV have confirmed plans for shared coverage of the UEFA Euro 2008 Championships in Austria and Switzerland, with BBC One broadcasting the final.Live coverage of the group stage begins on Saturday 7 June with the BBC broadcasting the opening match between Switzerland and the Czech Republic at 5pm and ITV broadcasting the… Continue reading BBC One To Broadcast Euro 2008 Final
Last night’s less than conventional ‘Grand Design’, which saw a young surveyor construct a decagon bachelor pad in Oxford, drew more than 3.9 million adults to Channel 4 between 9pm and 10pm.The new series of the ever-popular lifestyle format, Grand Designs, continued to perform well for C4, giving the station a 17% viewing share in… Continue reading Grand Designs Lures Almost 4m Viewers To C4
Total commercial TV impacts reached an all time high last year with an increase of almost 4% on 2006, a growth of more than 10% since 2003, according to TV marketing body Thinkbox, which released the full year BARB figures today.The organisation said 2.25 billion TV ads are now watched every day in the UK,… Continue reading TV Impacts Reach All Time High In 2007
Mars brand Pedigree is to fund the new ITV1 series Dog Rescue, making it the first fully advertiser funded programme to be developed and produced by ITV.The observational documentary is set in two of the UK’s busiest animal re-homing centres, The Dog Trust in Harefield and Manchester Dog’s Home and follows the dedicated team of… Continue reading ITV1 To Launch First Fully Ad Funded Programme
ITV1’s new series of Ladette To Lady was beaten in the ratings last night by BBC One’s Mistresses and CSI: Crime Scene Investigation on Five.The ITV1 reality show could only manage a peak audience of 3.2 million adults (a 14.3% share of the audience) in its 9pm timeslot.Over on BBC One at the same time… Continue reading Ladette To Lady Loses Out To Mistresses
