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Media multitasking, the simultaneous consumption of different media, continues to be the norm in the US, according to the just released results of a survey carried out by BIGresearch. BIGresearch says that these multi-taskers cross all forms of media usage, both traditional and new. For example, almost 70% of internet users say they watch TV… Continue reading Media Multitasking Continues As New Media Options Gain Usage

US adults whose households have a digital video recorder (DVR) are more upscale than those who do not and are more likely to be heavy readers of magazines and newspapers, according to new data from Mediamark Research Inc (MRI). the Autumn MRI data release said that 8.6% of US adults reported having a DVR in… Continue reading US DVR Households More ‘Upscale’ Than Those Without

Whilst overall television viewing levels continue to show a decline, digital television coverage is growing, according to the IPA’s latest Trends In Television report covering Q2 2006. The report suggests that the major channels continue to suffer from the growth of the non-terrestrial channels, which have significantly extended their patronage over the past year and… Continue reading IPA Report Shows Continual Decline In TV Viewing

July brought with it the culmination of the World Cup and subsequently ITV1 suffering a very low average weekly viewing share across all television homes, as it fell to 16.8% share across the month.ITV1’s share also fell in digital homes whilst BBC One saw its share swell year on year, although not to the levels… Continue reading Television Viewing Round-Up – July 2006

By 2010 just under 30 million households in the US, Europe and Japan will have acquired a standalone hi-def disc player or recorder, according to Screen Digest. Screen Digest expects that sales of stand-alone Blu-ray and HD DVD players and recorders will initially be rather slow. It anticipates sales of 430,000 stand-alone Blu-ray/HD DVD players… Continue reading Blu-ray And HD DVD To Battle For Market Dominance

Nokia, ITV and FremantleMedia have officially launched the third series of The X Factor, which will arrive on our screens this Saturday.The now renowned panel of Simon Cowell, Sharon Osbourne and Louis Walsh, will judge the singing talent of the latest bunch of pop wannabes, with Kate Thornton once again taking on the hosting role.Nokia’s… Continue reading The X Factor Returns With Nokia Sponsorship

The number of households with HDTV service are projected to grow from 15 million in mid-2006 to 20.3 million at the end of 2006, according to a new study from In-Stat. The high-tech market research firm says that this growth is tempered by the fact that it is occurring in a relatively small number of… Continue reading HDTV Households To Reach 20 Million By End Of 2006

By the end of 2011, nearly half a billion people will be watching TV on their mobile phone handsets, according to a new study from IMS Research. The research, entitled Mobile TV – A Complete Analysis of the Global Market, forecasts that mobile TV delivered over the mobile phone data network should experience strong growth… Continue reading Mobile TV To Experience Strong Growth

Total retail revenue in the UK communications sector reached £50 billion in 2005, a 5% increase compared to 2004, according to new figures revealed by Ofcom in its new Communications Market report. The biggest annual rise, of £2 billion, came from the telecoms sector, while television revenue grew by £500 million. Total radio funding (BBC… Continue reading UK Communications Retail Revenue Reaches £50 Billion In 2005

By 2010 traditional television advertising will be one-third as effective as it was in 1990, according to a new report from McKinsey & Co. The predicted loss of effectiveness is down to an assumed 15% decrease in buying power caused by cost per thousand rate increases. Other factors which are identified in the McKinsey report… Continue reading Effectiveness Of Traditional TV Advertising To Decline