More Tv articles

Thinkbox, the television marketing body for the UK’s main commercial broadcasters, has commissioned a major new independent study to examine how TV programme sponsorship works.The study will include detailed examination of the implicit and associative effects of sponsorship and how it can best be evaluated and measured.Thinkbox has commissioned research consultancy Duckfoot to carry out… Continue reading Thinkbox Commissions Major Research Into TV Sponsorship

There are still 26 million television sets in the UK which need to be converted to digital or replaced before switchover, according to a new report from The National Audit Office.Although the report found that 85% of households have already switched from analogue to digital TV for their main set, 31% of people do not… Continue reading 26m TV Sets Still To Go Digital

David Attenborough’s Life In Cold Blood was once again the big winner in the Monday night 9pm slot, grabbing a peak audience of 5.5 million adults (a 24.6% share).Last night’s programme looked at snakes, with the courtship of king snakes and the water birth of 15 yellow anacondas just two of the highlights.An average of… Continue reading The Palace No Match For Attenborough’s Snakes

ITV’s online TV service has failed to increase its visitor numbers since November, while the BBC’s iPlayer has been recording strong growth.ITV’s simulcast and catch-up TV service had a peak of around two million views of full length TV shows and clips in January, down by 200,000 views from its peak in November.Full length TV… Continue reading iPlayer Outperforming ITV.com

England took on France on Saturday evening in the Six Nations rugby tournament, with England running out deserved winners.England won by 24 points to 12 in a hard fought match, with the result owing more to guts and determination than flamboyant displays of skill.A peak of 5.8 million adults (a 27% share of the audience)… Continue reading 5.8m Watch England Triumph Over France

It was a depressing start of the year for the main terrestrial broadcasters, with all channels dropping viewing share in all homes year on year for January.Channel 4 saw the greatest decline, with share down 2.6 percentage points.BBC One saw the gap between itself and ITV1 narrowed, with BBC One now reporting a 21.7% share… Continue reading Television Viewing Round-Up – January 2008

Worldwide sales of digital TV set-top boxes broke through the 100 million barrier for the first time in 2007, according to the latest research from the Strategy Analytics Connected Home Devices service.The report, Digital TV Set-Top Boxes: Global Market Forecast, found that sales reached 102.4 million units last year, an annual increase of 12%. IPTV’s… Continue reading Popularity Of Digital TV Reaches Record High

Virgin Media is to appeal against the Competition Commission’s ruling that Sky must reduce its stake in ITV, saying that it does not go far enough.In a statement, it said: “While Virgin Media strongly supports the Competition Commission’s conclusions that the acquisition has led to a substantial lessening of competition, it is appealing the Competition… Continue reading Virgin Media Launches Legal Challenge To Sky-ITV Share Ruling

Worldwide sales of digital TV set-top boxes broke through the 100 million barrier for the first time in 2007, according to the latest research from the Strategy Analytics Connected Home Devices service. The report, Digital TV Set-Top Boxes: Global Market Forecast, found that sales reached 102.4 million units last year, an annual increase of 12%.… Continue reading Popularity Of Digital TV Reaches Record High

Ashes to Ashes continued to reign supreme in the Thursday night 9pm to 10pm slot, with 5.6 million adults on average tuning in to the time travelling cop show spoof last night.The Life On Mars follow-up, with a knockout ’80s soundtrack, gave BBC One a 25% viewing share in the timeslot, whilst almost four million… Continue reading Ashes Continues To Light Up BBC One