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Five has appointed creative business consultancy Dave to help refresh its network portfolio of brands.The refresh project will cover Five, Five US, Five Life, five.tv and fivedownload and will be rolled out across 2008.In a statement, Five said that it selected Dave based on a combination of their TV and branding experience together with the… Continue reading Five Appoints Dave To Refresh Portfolio Of Brands

Trial and Retribution triumphed in the 9pm slot last night, beating BBC One’s Fairytales and documentary A Boy Called Alex on Channel 4.The hard hitting ITV1 crime drama had a peak audience of 5.4 million adult viewers (a 24.9% share of the audience), while 5.3 million (a 24.6% share) stuck with the show for its… Continue reading 9pm Triumph For Trial And Retribution

The BBC and ITV have confirmed plans for shared coverage of the UEFA Euro 2008 Championships in Austria and Switzerland, with BBC One broadcasting the final.Live coverage of the group stage begins on Saturday 7 June with the BBC broadcasting the opening match between Switzerland and the Czech Republic at 5pm and ITV broadcasting the… Continue reading BBC One To Broadcast Euro 2008 Final

Last night’s less than conventional ‘Grand Design’, which saw a young surveyor construct a decagon bachelor pad in Oxford, drew more than 3.9 million adults to Channel 4 between 9pm and 10pm.The new series of the ever-popular lifestyle format, Grand Designs, continued to perform well for C4, giving the station a 17% viewing share in… Continue reading Grand Designs Lures Almost 4m Viewers To C4

Total commercial TV impacts reached an all time high last year with an increase of almost 4% on 2006, a growth of more than 10% since 2003, according to TV marketing body Thinkbox, which released the full year BARB figures today.The organisation said 2.25 billion TV ads are now watched every day in the UK,… Continue reading TV Impacts Reach All Time High In 2007

Mars brand Pedigree is to fund the new ITV1 series Dog Rescue, making it the first fully advertiser funded programme to be developed and produced by ITV.The observational documentary is set in two of the UK’s busiest animal re-homing centres, The Dog Trust in Harefield and Manchester Dog’s Home and follows the dedicated team of… Continue reading ITV1 To Launch First Fully Ad Funded Programme

ITV1’s new series of Ladette To Lady was beaten in the ratings last night by BBC One’s Mistresses and CSI: Crime Scene Investigation on Five.The ITV1 reality show could only manage a peak audience of 3.2 million adults (a 14.3% share of the audience) in its 9pm timeslot.Over on BBC One at the same time… Continue reading Ladette To Lady Loses Out To Mistresses

A new report from Juniper Research forecasts that music, games and mobile TV will be the major contributors to the global entertainment market which will rise from just over $20 billion in 2006 to more than $64 billion by 2012. The report says that mobile music will remain the largest single sector of the mobile… Continue reading Music, Games And Mobile TV To Grow

Government plans for a pre-9pm ban on TV junk food advertising have been shelved, and it will instead spend some of the £300 million anti-obesity strategy budget on a campaign highlighting the problem.The Department of Health lost the battle for a pre-watershed ban after a series of discussions with other departments, according to a report… Continue reading Government Backs Down On Junk Food Ads

BBC Three controller Danny Cohen has unveiled plans aiming to make the channel, “Britain’s most ambitious multi-platform network – combining television and the web into a single, integrated offering”.Key changes beginning in February include plans to simulcast all programmes on the web, regular slots for user-generated content in prime-time, and the placing of interactive ideas… Continue reading BBC Three Gets Multi-Platform Revamp