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ITV’s interactive advertising revenues have increased by 175% to £3 million in the first six months of 2006 and the broadcaster feels that with 20 interactive campaigns having already run this year, the new revenue stream will grow further.Heineken’s interactive sponsorship of ITV’s UEFA Cup coverage was accessed by over 3.8 million adults every month,… Continue reading ITV’s Interactive Advertising Revenues Increase 175%

Global IPTV subscriptions are expected to jump from two million in 2005 to 34 million in 2010, reflecting a compound annual growth rate (CAGR) of 60%, according to The Diffusion Group’s (TDG) latest report, IPTV 2006 – The Future of IP Media. The report says that during this time period North America will experience the… Continue reading Global IPTV Households To Near 34 Million By 2010

50% of people who subscribe to mobile phone video services in the US, and 30% of video iPod owners, never use their devices for watching video, according to a new study from Knowledge Networks called How People Use Mobile Video. The study also showed that 88% of people who download mobile video would watch an… Continue reading 50% of US Subscribers to Mobile Phone Video Services Never Use Them

Ofcom has said that around 400,000 households in the UK will not be able to receive a reliable digital terrestrial television signal after switchover in 2012, with some unable to receive any signal at all. The communications industry regulator has said that although switchover will significantly improve the availability of digital terrestrial television signal, around… Continue reading Households Could Be Without TV Signal After Switchover

A new study claims that 87% of children would like to watch television on their mobile phones. The research, from Quaestor, was carried out on children aged 10-12. Quaestor said that there were differences between genders with regards to preferences for potential content, with sport more popular amongst boys and soaps more popular with girls.… Continue reading Almost 90% of Children Want Mobile TV

Speaking at last night’s RTS evening meeting on “Digital Switchover – Making It Happen”, Ford Ennals, chief executive of digital TV implementation body Digital UK, stated that the analogue switch-off timetable is going to schedule. Following a recent Digital UK TV campaign, awareness of the imminent switchover has improved considerably, lifting from 60% national awareness… Continue reading UK Digital TV Transition On Track

Four in ten (39%) broadband users are confused by the term IPTV (internet protocol television), according to new a survey carried out by uSwitch.com. The survey also showed that silver surfers have a high level of knowledge. The over 50s have a greater awareness of IPTV than the 18-to-29 age group. One third of respondents… Continue reading 39% Of Broadband Users Confused By The Term IPTV

Video-on-demand (VoD) is expected to be the chief money maker among different IPTV applications, according to a new survey from Accenture, in association with the Economist Intelligence Unit. Accenture and the Economist Intelligence Unit carried out a survey of 302 executives of telecom, broadcasting and media firms that are involved with or close to the… Continue reading Video-On-Demand Predicted To Be IPTV Revenue Generator

The UK lags behind the rest of Europe in broadband application awareness and adoption, according to new research from Motorola. The research reveals that France and Germany lead awareness of VoIP, Italy and Spain lead on video calling, downloading content and desire for Fixed Mobile Convergence. 2,500 respondents were surveyed across, France, Germany, Italy, Spain… Continue reading UK Lags Behind Rest Of Europe In Broadband Awareness And Adoption.

This year’s MediaGuardian Edinburgh International Television Festival could be the last to focus solely on TV, according to Alison Sharman, 2006 advisory chair and ITV director of factual and daytime, who reflected on the festival’s possible direction for the future at the event’s launch this morning.With the dramatic and rapid evolution of broadcast that is… Continue reading MediaGuardian TV Festival Could Have Future Focus On All Media