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ITV’s managing director for brand and commercial, Rupert Howell, has said that restrictions on advertising airtime is limiting the potential revenue of weekend shows.Speaking at a Royal Television Society dinner on ‘The New Economics of Television’, Howell cited the example of Sunday evening detective show Lewis having no ads in its second-half because the station’s… Continue reading Ad Restrictions Limiting ITV’s Potential Revenue

The Apprentice pulled in more than 7.5 million adult viewers to the penultimate show, seeing Lucinda being fired by Sir Alan Sugar for being “too zany”.In a twist he only got rid of one potential apprentice – following advice from his confidants after a series of gruelling interviews – leaving Lee, Alex, Claire and Helene… Continue reading Penultimate Apprentice Pulls In Over 7.5m Adults

BBC One is to be shown live on the internet as part of the corporation’s bbc.co.uk online offering.Although BBC3 and the BBC News Channel are already simulcast online, they have always been digital services. BBC One will be the first of the corporation’s analogue channels to move online.The plan was announced as part of the… Continue reading BBC One To Be Shown Live On The Internet

GCap Media’s national digital only radio station Planet Rock has been acquired for an undisclosed sum by a consortium led by entrepreneur Malcolm Bluemel.The deal has been financed by Bluemel with the backing of Black Sabbath guitarist Tony Iommi, Jethro Tull’s Ian Anderson, Thin Lizzy’s Gary Moore and Marillion’s Fish.The change of ownership has gone… Continue reading Planet Rock Sold To Entrepreneur

Five has signed an exclusive three-year deal with UEFA for the 2009-12 UEFA Cup.Under the terms of the deal, Five will have the first pick of matches in each round.Five will also have exclusive rights to the UEFA Cup Final. In total the deal will guarantee 15 games a year from 2009-10 to 2011-12.For the… Continue reading Five Signs Exclusive Uefa Cup Deal

The last in the current series of Traffic Cops pulled in 5.3 million adult viewers last night, a 25.6% audience share between 9pm and 10pm.Viewers tuned in to see officers of the Humberside Police traffic department take on their worst offenders, drunk drivers.ITV1’s The Great British Body, with Trinny and Susannah, only attracted 2.4 million… Continue reading Traffic Cops Race Ahead Of The Great British Body

TNS has agreed a ‘merger of equals’ with German market research firm GfK, after it rejected bids from Sir Martin Sorrell’s WPP.The new company, to be called GfK-TNS, will have operations in 111 countries and will be the second largest market research firm in the world after the Nielsen Company.Following the merger, the GfK-TNS board… Continue reading TNS And GfK Agree Merger

Britain’s Got Talent and I’d Do Anything attracted more than 18 million adult viewers between them on Saturday night.ITV1’s Britain’s Got Talent easily won the ratings war, with a 53% audience share in the second part of the programme’s final, between 9.30 and 10pm.More than 12 million people tuned in to see the 14-year-old ‘Singing… Continue reading Talent Show Finales See Peak Audience Figures

Channel 4 and Honda teamed up to broadcast the first ever totally live advert on British TV last night, attracting a peak audience of 2.2 million adult viewers.The ad, featuring 19 skydivers leaping out of a plane over Madrid and spelling out the word Honda, had a three minutes and 20 second slot in the… Continue reading Live Honda Ad Boosts Channel 4 Ratings

Our event looking at the latest in New Media developments is approaching fast – The Media Playground takes place on June 10 and here are some key reasons for attending each seminar:– MobileFor all involved in digital media to understand further the future opportunities, growth and consumer take-up for this advertising platform.Panellists from Vodafone, Blyk,… Continue reading Media Playground Event Approaching Fast