New media rights and the exploitation of new platforms are hugely important aspects of the ongoing digital revolution in television and the subject was up for discussion at the weekend’s MediaGuardian Edinburgh International Television Festival (MGEITF).The subjects were debated across Saturday morning in two seperate sessions, which brought together some of the most powerful individuals… Continue reading MGEITF 2006: New Media Platforms Will Not Destroy Old Media
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As we enter the digital age, ratings will become less important to the nation’s main broadcasters, so said Peter Fincham, BBC One controller, at the weekend’s MediaGuardian Edinburgh International Television Festival (MGEITF).The man charged with overseeing a multi-million pound budget and handling some of the biggest names in television was bullish about the channel’s future,… Continue reading MGEITF 2006: Ratings Measures To Lose Impact In Digital Age
The slow death of ITV1 has been greatly exaggerated, although the channel does need to rebalance its schedule so that it does not suffer another period of discontent to compare with this summer’s. This was the message coming through loud and clear from Simon Shaps, director of television at ITV, at the 2006 MediaGuardian Edinburgh… Continue reading MGEITF 2006: ITV1 Rebalances Schedule After Summer To Forget
The outgoing chief executive of ITV, Charles Allen, heavily criticised Channel 4 at the MediaGuardian Edinburgh International Television Festival, saying the broadcaster may need a fundamental remodelling of its structure to bring it in line with its commercial competitors.Delivering the MacTaggart lecture on Friday night, Allen didn’t hold back, saying there was a stark imbalance… Continue reading MGEITF 2006: Allen Uses MacTaggart To Criticise Channel 4
The BBC has been criticised for its attempt at cross-media dominance, with industry experts calling for the Corporation to resist turning into an enormous media conglomerate.Key industry figures gathered for a Sunday morning Question Time style session at the MGEITF on the weekend. Martin Bell, the veteran BBC correspondent and former MP, was particularly harsh,… Continue reading MGEITF 2006: BBC Must Resist Cross-Media Dominance
It’s Friday August 25, and that can only mean one thing for the television industry: It’s the Media Guardian Edinburgh International Television (MGEITF).NewsLine will be bringing you all the latest info from this weekend’s MGEITF, making sure that you get the hottest news and major talking points from what promises to be a scintillating weekend.All… Continue reading NewsLine Hits The Road For The MGEITF
The UK remains the only country in Europe with over 50% of households having digital television services, according to a report just published by independent market analyst Datamonitor. Datamonitor estimates that by 2010, 95% of UK households will have made the transition to digital TV and the UK will remain the most penetrated digital market… Continue reading UK Only Country In Europe With Over 50% DTV Services
Around 7 million people now watch TV programmes on their PC/laptop via broadband or mobile phone, according to a new study from independent brand consultant specialist Contentworx. The survey, of 1000 adults demographically weighted to represent the UK population, was carried out by ICM Direct, and was focused on understanding the motivation behind watching TV… Continue reading Around 7 Million Watch TV Online Or Mobile
Littlewoods has agreed a cross-platform deal with ITV to sponsor the new Trinny and Susannah series due to air this Autumn on ITV1.The sponsorship package includes online, interactive, mobile interactive bumpers and licensing opportunities for Littlewoods as well as branding on all programme-related on-air trailers and off-air marketing.This is the first time Littlewoods has advertised… Continue reading Littlewoods To Sponsor Trinny And Susannah
Pay TV subscriptions in Western Europe are set to grow by 31% between 2005 and 2011, according to new research from Analysys. Analysys also says that low penetration of premium services in many markets suggests room for continued ARPU growth, with incumbents rapidly joining the innovative companies that are already offering TV services. However, it… Continue reading Pay TV Subscriptions In Western Europe To Rise 31% By 2011