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Channel 4’s surprise success with quiz show Deal or No Deal has netted a massive £5 million sponsorship deal for the broadcaster, with BT signing up to promote its Phone Book through the programme.The sponsorship, which starts on 1 May, is intended to promote and raise public awareness of The Phone Book from BT’s Classified… Continue reading BT Looks Up Channel 4 For Deal or No Deal Sponsorship

IPTV services are forecast to struggle against traditional broadcasters, according to new research from analyst Gartner, which claims the technology will take more than five years to become a revenue opportunity for operators. The analyst estimates that Western Europe will see 3.3 million IPTV subscribers by the end of the year, and 16.7 million within… Continue reading IPTV Take-Up To Struggle

Satellite TV in the Asia-Pacific region is eroding cable’s share of the pay-TV sector, with new estimates from Informa Telcoms and Media predicting satellite to take a 7.9% of the market by 2011, up from 4.2% in 2005. The new Asia Pacific TV: Satellite Challenges Cable Dominance report claims that by 2011, Asia-Pacific will boast… Continue reading Satellite TV Catching Up With Cable In Pay-TV Market

A new study from the US claims TV viewers using PVRs do not display any significant difference in ad recall or ad recognition when compared with viewers not using the technology. The research, conducted by Millward Brown, represents good news for the advertising and marketing industries, with Michelle de Montigny, senior vice president at the… Continue reading Ad Recognition Not Affected By PVRs

Student TV network SUBtv has launched a World Cup package, offering advertisers sponsorship opportunitied around the 63 matches screened by the network in student unions around the country.Each package will run for four weeks, with SUBtv expecting a reach of 1.65 million students aged 18-24 through its network of 700 plasma screens in 90 universities.The… Continue reading SUBtv Offers World Cup Sponsorship Packages

Advertisers are not getting the volume of viewers they pay for, with a new study from Nielsen Media Research finding that top network shows in the US are losing a large part of their audience during commercial breaks. Using its new minute-by-minute ratings analysis Nielsen found that audiences for the hit show, CSI, dropped by… Continue reading TV Shows Lose Viewers In Commercial Breaks

March saw digital TV penetration continue to rise, with Freeview announcing that sales of set top boxes and integrated televisions have passed the 10 million mark, resulting in the service currently present in 6.4 million UK homes (see Freeview Sales Pass 10 Million). Total digital reception in UK households is currently at 64.2%, according to… Continue reading INSIGHTanalysis: Media Healthcheck – March 2006

UK consumers are still uncertain about the digital switchover, with a new report from consumer group Which? finding that 38% of respondents don’t know about the government’s plans to turn off the digital signal. According to the study, just 7% knew that the switchover will be completed by 2012, while as many as 9% of… Continue reading Consumers Still In The Dark Over Analogue Switchover

Niche digital channel Motors TV has secured the pan-European TV broadcast rights for the Le Mans 24-hour motor race in 2006 and 2007, providing a boost to the channel, which will run a week of programming to celebrate the event this year.The channel’s coverage will begin on 12 June, culminating in the race itself on… Continue reading Motors TV To Drive Audiences Up With Le Mans

Multimedia and technologically advanced mobile phones are increasing in popularity in the Asia-Pacific, with declining prices fuelling consumer up-take. Over half of the phones shipped within the region in 2005 had camera functions. In-Stat expects this trend to continue, reaching 67% of the mobile phone market by 2009. Commenting on the findings, Victor Liu, In-Stat… Continue reading High-Tech Phones Push Forward In Asia-Pacific