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Advertising expenditure in the UK rose by 4.2% in 2005, reflecting increases in most major media, with the internet leading the way, enjoying year on year growth of 23%. According to new figures from Nielsen Media Research, Spanish-language and cable TV followed the internet in terms of adspend growth in 2005, rising by 17% and… Continue reading US Adspend Up By 4.2% In 2005

February saw a similar pattern played out in both digital homes and all TV homes, with BBC One, ITV1 and Five all losing viewing share year on year.Conversely, BBC Two and Channel 4 both saw slight increases, whilst satellite viewing continued to grow.All ViewingITV1’s concerns continued in February as viewing share fell by 2.1% points… Continue reading Television Viewing Round-Up – February 2006

Mobile telephone operators must focus on developing content if they are to profit from mobile television, with a new report from Informa Telecoms and Media saying that if telecomms players do not get their content strategies right, mobile users will not be interested in mobile TV. Informa claim that mobile television content must be compelling… Continue reading Mobile Phone Operators Focus On Content To Push Mobile TV

The current generation of video formats on mobile telephones looks likely to be displaced by the arrival of new mobile platforms supporting higher screen definition and the ability of mobiles to drive TV screens. According to a new report from Rethink Research Associates, mobile handsets will assume the role of a portable personal video recorder… Continue reading Mobile Phones Shifting Into Handheld PVRs

Personal video recorder (PVR) subscribers are forecast to reach 34 million by 2010, up from an estimated 11.4 million at the end of 2005. According Magna Global, PVR subscriptions will reach 17.4 million at the end of 2006, with the interpublic group claiming that currently, PVRs are present in 11.7% of TV households in the… Continue reading PVR Subscribers To Reach 34 Million By 2010

Formula 1 mogul Eddie Jordan is mentoring eight car criminals as part of a new Five series, with the programme seeing Jordan giving expert coaching in motoring and mechanical skills in a bid to keep them out of trouble.The five, hour-long, programmes will see the boys forced to confront the impact of their crimes. As… Continue reading Jordan Mentors Criminals In New Five Series

Video-on-Demand (VoD) is expected to reach 66 million US households by the end of 2010, according to revised predictions from Magna Global. Magna reveals that VoD enjoyed a 21% penetration rate at the end of 2005, with advertising revenues for the medium estimated to be around $50 million across the industry in the US. Despite… Continue reading VoD To Reach 66 Million US Households By 2010

The UK has the highest digital television penetration rate of any country in the world, with the latest figures from Ofcom revealing that just under 70% of UK households use the technology. Digital satellite is now the UK’s most popular television platform, with Ofcom showing that for the first time there are more digital satellite… Continue reading UK Enjoys Highest Worldwide Digital TV Penetration

Advertising expenditure in the UK saw a year on year increase of 2.1% in 2005, reaching £15,973 million, according to the Advertising Associations’ (AA) latest Quarterly Survey of Advertising Expenditure. The figures, complied and researched by the World Advertising Research Centre (WARC), cover all media and reveal that the internet enjoyed the largest growth in… Continue reading UK Adspend Up By 2.1% In 2005

The number of European Homes with digital television access is expected to quadruple over the next four years, with new research forecasting 44.9 million European households to have access to digital signals on their main TV set by 2011. According to Informa Telecoms and Media, 16.6% of European homes will be digitally enabled by 2011,… Continue reading Digital TV To Reach 45 Million Europeans By 2011