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US personal video recorder (PVR) manufacturer, TiVo, is employing technology in which commercials can’t be switched over, with seven advertisers in the US already signing up. The new technology will see a logo, phone number, or other “call to action” pop up in the right-hand corner of the screen, even if users choose to fast-forward… Continue reading TiVo Reveals Adverts That Can’t Be Skipped Through

Digital television in Western Europe is forecast to rise by 25% in 2005, reaching 25.8 million by the end of the year and surpassing the 50 million mark in 2006, according to a new report by Informa Telecoms & Media. The business intelligence and strategic services firm predicts the number of digital subscribers to more… Continue reading Digital TV In Western Europe Up 25% In 2005

Young audiences in the US are losing interest in television as they get older. New research claims that 80% of 8 to 14 year olds “love” television, with the number dropping to 60% for 12 to 14 year olds. According to Packaged Facts, a division of MarketResearch.com, the 8-14 year old audience get “distracted” by… Continue reading Young Audiences Shift Interest From TV To Internet

The value of the product placement market is predicted to reach $6.94 billion by 2009, increasing at a compound annual rate of 14.9% between 2004 and 2009, according to a new report published by US research company, PQ Media. Television is predicted to increase its share of total product placement spending by almost 7% over… Continue reading Product Placement To Hit $7 Billion By 2009

GMTV saw its revenues rise by 7.6% year on year during June, totaling £4.7 million and marking the only growth amongst the nation’s terrestrial broadcasters.ITV was less fortunate, seeing its revenues drop by 19.7% in the same period to £109.8 million. However, the broadcaster has invested heavily in its multi-channel offerings, announcing plans to invest… Continue reading Television Market Round-Up – June 2005

There were significant downturns in viewing share for the majority of Britain’s terrestrial television broadcasters during June, as negative growth for all but BBC Two reflected the increasing competition posed by multi-channel digital television.All ViewingThe BBC’s flagship terrestrial station, BBC One, was less fortunate than its smaller counterpart in All Homes, however, but remains the… Continue reading Television Viewing Round-Up – June 2005

New research from interactive specialists, Zip TV, claims that 30% of potential advertising interactors, dubbed ‘Unimpressed Pragmatists,’ are not pressing the red button because there are too few incentives. According to the study, a further 22%, referred to as ‘Apprehensive Stargazers’, are too daunted by the prospect to interact with an ad. The findings, ZipTV… Continue reading Advertisers Urged To Engage Interactive Audiences

Delivering the first Ofcom Annual Lecture to the Westminster Media Forum yesterday, Ed Richards, Ofcom’s senior partner for strategy and market development, laid out his vision of the UK’s future media landscape, highlighting the fast development of digital technology and predicting a boom in on-demand services. “The UK is seeing more digital, more broadband and… Continue reading Ofcom Strategy Chief Predicts An On-Demand Future

Speaking as part of a panel session at the Ofcom Annual Lecture yesterday (Trends in TV, Radio and Telecoms), Sarah Simon, executive director of Morgan Stanley, accepted that the media industry would continue to grow. However, it will be a “bigger market spread across more companies; so lower margins and multiples of earnings will be… Continue reading Analyst Warns Media Growth Will Force Lower Margins

Mobile video is proving a tough commodity to shift, according to American media analyst, In-Stat, which has published a new report, showing two thirds of mobile phone subscribers in the US are not ready for video services on their handsets, a number that is nearly unchanged from the previous year’s survey. The findings, published in… Continue reading Mobile Video Set For Slow Growth In US