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Speaking at the Edinburgh International TV Festival, Jill Offman, senior vice president and channel director of Discovery UK, revealed that most of the new shows being filmed for the channel were being made in high definition TV (HDTV), in order to keep up with the technological advances in the television market place. In an increasingly… Continue reading MGEITF 2005: Programme Makers Look To HDTV

BBC director general Mark Thompson lifted the lid on the Corporation’s latest TV technology at the Edinburgh International TV Festival, announcing details of MyBBCPlayer, a new online service allowing viewers to legally download seven days of TV programmes.Delivering one of the most anticipated addresses of the Festival, Thompson stated: “This will be the decade of… Continue reading MGEITF 2005: Thompson Announces On Demand Programming From BBC

Cable networks in the US have increased their share of viewing this summer, beating broadcast television by two to one, enjoying a 61% share compared to broadcast’s 36.2%, according to a new report from Turner Broadcasting. The report reveals this to be the fifth summer in a row that cable has topped broadcast in, with… Continue reading US Cable Networks Increase Market Share

Plasma television shipments reached a record high of 1.13 million units during the second quarter of 2005, up by 24% compared to the same period last year, according to DisplaySearch’s Quartlery Global TV Shipment and Forecast Report. The study shows that Plasma TVs gained share in all regions, overtaking rival large format technology rear projection,… Continue reading Plasma TV Shipments Reach Record High

Both Channel 4 and Five saw respectable increases in total television revenue during July, with year on year rises of 4.5% and 3.8% respectively.Channel 4 now commands revenues of £51.5 million, while Five’s total has risen to £21.2 million.Both broadcasters look set to continue their revenue increases, as Channel 4 announced that it had acquired… Continue reading Television Market Round-Up – July 2005

The number of households subscribing to satellite television has increased dramatically over the past year, with the platform continuing to erode cable’s market share, according to a new report from J.D Power and Associates. The 2005 Residential Cable/Satellite TV Satisfaction Study, shows that currently 27% of US households subscribe to satellite services, up from 19%… Continue reading Satellite Continues To Creep Up On Cable

More than 50% of television industry executives feel that the government is not doing enough to educate and communicate with consumers about the impending digital switchover, according to a new study conducted by the London Business School on behalf of Video Networks. The Digital Consensus report highlights an industry lacking any consensus on digital switchover,… Continue reading TV Executives Call For Clear Switchover Strategy

Quality and value of services are more significant drivers of customer retention than the number of channels and digital features offered, according to a new survey from TNS Media Research. The study looks into the key factors in customer loyalty, questioning 2,500 consumers of the USA’s largest cable and satellite providers on a range of… Continue reading Digital TV Customers Look For Quality And Value In Providers

Consumers are twice as likely to buy a product as a result of seeing a television commercial than they are after seeing a product in branded entertainment, according to new research from FIND/SVP. The study showed that 52% of viewers claimed they would buy a product after being exposed to a television commercial, while said… Continue reading TV Commercials Sell More Products

Interactive TV advertising is becoming increasingly important for branding campaigns, with research carried out by IDS claiming that dedicated advertiser locations (DALs) are the most popular format, with 29% of respondents saying that DALs achieved the best results. In May, IDS conducted a online survey looking into industry opinion on interactive television advertising and found… Continue reading Interactive TV Advertising Increases In Importance