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ITV was wished a happy 50th birthday at the Edinburgh International TV Conference last weekend, although the broadcaster was also given the gift of critical insight by media heavyweights discussing its future.Lorraine Heggessey, CEO of Talkback Thames stated that, amongst other problems, there is a “samey-ness” to much of ITV’s current programming, with “title after… Continue reading MGETIF 2005: Edinburgh Gives ITV Advice For Its Birthday

The personal video recorder (PVR) is significantly changing the way in which people watch television, with 5% of current TV viewing in the US time-shifted, predicted to rise to 10% by the end of next year and 25% by 2008. Speaking at the Edinburgh TV Festival, Dr Robert Pepper, senior managing director of global advanced… Continue reading MGEITF 2005: Quarter Of US Consumers Forecast To Time-Shift By 2008

The annual MacTaggart lecture at Edinburgh’s International TV Festival is typically a time for agenda setting, controversy and more than a little excitement. But the overwhelming feeling amongst attendees to this year’s offering by Lord Birt was of abject dismay and disappointment.The main reason was the build-up, with many media commentators expecting Birt to let… Continue reading MGEITF 2005: Lord Birt Leaves Questions Unanswered In Edinburgh

Speaking at the Edinburgh International TV Festival, Dr Robert Pepper, senior managing director of global advanced technology policy at Cisco Systems discussed with delegates advances in technologies and the implications these had on the television industry. Pepper claimed that the shift from analogue to digital was resulting in the technology world beginning to “blur”, predicting… Continue reading MGEITF 2005: Technology World Converging To Internet Protocol

Channel 4’s director of programmes, Kevin Lygo, has lifted the lid on the shows he hopes will maintain Channel 4’s successful streak over the next few months.The programme boss, speaking at the Edinburgh International TV Festival, announced that Channel 4’s iconic daytime quiz, Countdown, would return following the death of host Richard Whitely, but refused… Continue reading MGEITF 2005: Lygo Lifts Lid On Channel 4 Programming

Advertiser funded programming (AFP) was put under scrutiny this weekend, as the Edinburgh International TV Festival sought to shed light on the relatively new industry, and its implications for broadcasters and advertisers alike.Claire Heys, head of commercial partnerships at Flextech/UKTV explained the predicament facing broadcasters willing to commission AFP, stating: “It’s not easy to make… Continue reading MGEITF 2005: TV Set For More Advertiser Funded Programming

The Edinburgh International TV Festival was given a roasting on Saturday by international businessman and star of BBC Two’s Dragon’s Den, Doug Richard, who claimed the industry was lacking in its approach to new technology.The outspoken American admitted his lack of knowledge concerning the workings of the television industry, but said that his 20 years… Continue reading MGETIF 2005: TV Tech Given A Roasting In The Dragon’s Den

Mobile television is becoming an increasing part of the media mix, offering new channels and potential advertising revenues to canny marketers. Speaking at the Edinburgh TV Festival, a panel of industry experts from the main operators outlined the benefits and explained what their companies were doing in order to cash in on this new technology.… Continue reading MGEITF 2005: Mobile TV Hits the UK Media Mix

There is always a smattering of celebrity at the Edinburgh TV Festival, although this year saw the topic dominate several discussion sessions, with one in particular dedicated to dissecting the genre of celebrity-orientated TV.Chaired by Boyd Hilton, editor of celebrity magazine, Heat, the C Word session also played host to Big Brother winner Jade Goody,… Continue reading MGEITF 2005: Celebrity Under Scrutiny At Edinburgh Festival

Speaking at the Edinburgh International TV Festival, Jill Offman, senior vice president and channel director of Discovery UK, revealed that most of the new shows being filmed for the channel were being made in high definition TV (HDTV), in order to keep up with the technological advances in the television market place. In an increasingly… Continue reading MGEITF 2005: Programme Makers Look To HDTV