Channel 4 saw its average share of weekly viewing in all homes inch up by 0.6% points year on year during July to just under the 9.8% mark as the latest instalment of Big Brother continued to deliver an audience of die hard reality-TV fans.This year’s Big Brother has been the most successful so far… Continue reading Digital Television Round-Up – July 2004
A new project looks set to revolutionise the way we use mobile phones, as it aims to find a way to send television broadcast signals to 3G enabled telephones. The â‚Ź96 million study, named INSTINCT (IP-based Networks, Services and Terminals for Converging Systems), is being undertaken by West London’s Brunel University and hopes to bring… Continue reading Digital Television Could Be Received On Mobile Phones By 2010
In the latest Eurovision V report, Merrill Lynch has said that the European broadcast market is performing well below historical trends, with many companies trading at only 20% above their all time low. However, the Olympic games continues to give a much needed boost to the sector this summer and as a result it has… Continue reading Latest ITV1 Forecasts From Merrill Lynch
As the battle for multi-channel customers continues, a new study reveals that the number of digital cable subscribers has edged out in front of satellite, despite it being the more expensive option. The State Of Digital and Interactive Television 2004 study, reveals 25% of consumers surveyed have digital cable services, while 20% have a satellite… Continue reading Cable Subscriptions Winning In Competitive Digital Market
High-definition television (HDTV) is set for rapid pick-up in Europe as 4.6 million households are predicted to have the new display technology by 2008. According to Datamonitor; Germany, the UK and France will lead the European roll-out but it wont be all good news for this market as high-prices and consumer confusion look set to… Continue reading Consumer Confusion Slows HDTV Success In Europe
Television and radio continue to be the most popular form of entertainment and communication in the UK, despite consumers spending more time and money on ‘new media’ such as the internet and mobile phones than ever before. Figures released from the UK media regulator, Ofcom, show that television still has a large faithful following as… Continue reading TV And Radio Still Firm Entertainment Favourties
The recent Euro 2004 football tournament helped total terrestrial television revenue to surge by an impressive 13.7% year on year during June as scores of motoring, alcohol and sports brands fought to associate themselves with the event.The latest agency estimates compiled by MediaTel Group show that ITV saw revenue rise by a solid 15.3% to… Continue reading TV Market Round-Up – June 2004
Cinema advertising in the US is set to more than double in size by 2008 to reach a $1 billion market, as new research from Veronis Suhler Stevenson (VSS) reveals this is the fastest growing advertising sector, beating both the internet and television. According to the Communications Industry Forecast & Report by the media merchant… Continue reading US Cinema Advertising To Reach $1bn By 2008
Satellite television providers will lose their digital-video-recorder (DVR) edge over cable companies by 2006, despite having a three-year head start, says a new report from an American based market research firm. The Internet-Based Video Services white paper from Parks Associates says that although satellite companies began offering DVRs as early as 1999, they will not… Continue reading Cable Companies Set To Steal DVR Crown From Satellite Providers
Advertisers are rapidly adapting to the next generation of personal video recorders and are coming to see new interactive media, such as computer games, as an important marketing channel, according to new research from OMD Snapshots. The research, entitled The Living Room Of The Future, questioned marketing directors on their attitude towards new technology and… Continue reading Advertisers Are Adapting To PVRs And Interactive Media
