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New research released by Mediaedge:cia’s research division, MediaLab, has uncovered major insights into viewing behaviour in the personal video recorder (PVR) age. It identifies three main areas of importance to advertisers; audience viewing behaviour, advert avoidance and actual use of the technology. The study gave 20 households either Sky+ or Freeview enabled PVRs and gave… Continue reading PVR Audience Viewing Behaviour

Digital television penetration has reached almost 60% of UK households, with Ofcom revealing that in quarter four of last year, 59.4% of homes received digital television, an increase of 3.5% from 55.9% at 30 September 2004. Ofcom’s Digital Television Update for the fourth quarter of 2004 reveals that, by 31 December 2004, the total number… Continue reading Digital Penetration Reaches Almost 60% Of UK Homes

High definition television (HDTV) is predicted to hit 15.5 million households worldwide by the end of 2005, with penetration forecast to reach 52 million by 2009, according to market research firm, In-Stat. According to the company’s new report, Got HD? High-Def TV Service Now In Over 10 Million Homes, there are currently 10 million homes… Continue reading Global HDTV Penetration To Reach 52 Million By 2009

Microsoft has completed a series of deals with telecoms operators in Western Europe and the US that will mean 75% of fixed phone lines will use Microsoft software to access television services via broadband. The deal, thought to be worth at least an initial $10 billion, has ensured that Microsoft’s software will dominate the world… Continue reading Microsoft Deal Set To Dominate IPTV Market

Five performed admirably throughout February, seeing its revenues rise by 25.5% year on year to top £23.5 million, helped in part by the recent line up of ratings-winners and movie premieres screened by the broadcaster.Amongst the shows behind Five’s success in February was American sitcom and Friends spin-off, Joey. The series broke Five’s non-film and… Continue reading Television Market Round-Up – February 2005

Both the BBC and ITV saw their weekly share of viewing slip in all homes during February, with ITV losing 2.6% points year on year to push its viewing share down to 22.25%. BBC1 fared better, but still saw its share dip by 0.6% over the same period, pushing its total to 23.7%.BBC2 fared less… Continue reading Television Viewing Round-Up – February 2005

Satellite television providers will increasingly lose their digital video recorder (DVR) edge over cable companies by 2006, according to market research and consultancy firm, Park Associates. The Video-on-Demand and Personal Video Recorders: Analysis & Forecasts report reveals that satellite companies will not be able to overcome the advantages that their cable counterparts have in offering… Continue reading Cable To Match Satellite In DVR Distribution By 2006

US adults who go online most frequently watch more television and read more newspapers, compared to their non-internet-using counterparts, disproving traditional industry opinion that the internet would cut into the time consumers spend with television and print media. According to a recent Carat Insight analysis of data from Mediamark Research Inc and Multimedia Scan, adults… Continue reading Frequent Internet Users Consume More Multi-Media

US personal video recorder (PVR) manufactuer, TiVo, has signed an eight-year deal with major cable operator, Comcast Corp, to supply customised PVRs to its subscribers. Comcast has 21.5 million subscribers and expects to begin marketing a TiVo branded PVR in mid 2006. The PVR software will be adapted to operate on Comcast’s existing platform enabling… Continue reading TiVo Continues To Dominate US PVR Market

Children and teenagers in the US have increased their daily media exposure by more than an hour over the past five years, from 7.29 hours per day to 8.33 hours per day, fuelled by video game consumption, according to a new study by the Kaiser Family Foundation.The report, “Generation M: Media in the Lives of… Continue reading Rise Of Daily Media Exposure In US Teens