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A new survey out this week reveals that 71% of the advertising industry expects most broadcast commercials to include a degree of interactivity by 2005. iTV, A View from the Trenches was carried out by iTV specialist Weapon7 in collaboration with Chinwag. The research examined the media industry’s attitude to interactive television and found that… Continue reading Media Industry Not Up To Speed On iTV, Says Report

NOTE: Due to problems early in 2002 with obtaining viewing figures from BARB, this report was compiled later in the year and therefore does not contain comment.Hours & Minutes Viewing Hours & Minutes Month BBC1 BBC2 ITV C4/S4C Channel 5 Others Apr-2002 6:12 2:34 5:52 2:12 1:32 5:16 Apr-2001 7:02 2:48 7:27 2:41 1:28 5:04… Continue reading TV Viewing Round-Up – April 2002

NOTE: Due to problems early in 2002 with obtaining viewing figures from BARB, this report was compiled later in the year and therefore does not contain comment.Hours & Minutes Viewing Hours & Minutes Month BBC1 BBC2 ITV C4/S4C Channel 5 Others Mar-2002 6:06 2:48 5:33 2:19 1:33 5:32 Mar-2001 7:21 3:03 7:42 2:38 1:30 4:49… Continue reading TV Viewing Round-Up – March 2002

NOTE: Due to problems early in 2002 with obtaining viewing figures from BARB, this report was compiled later in the year and therefore does not contain comment.Hours & Minutes Viewing Hours & Minutes Month BBC1 BBC2 ITV C4/S4C Channel 5 Others May-2002 6:16 2:42 5:39 2:22 1:33 5:10 May-2001 6:01 2:36 6:15 2:22 1:23 4:27… Continue reading TV Viewing Round-Up – May 2002

NOTE: Due to problems early in 2002 with obtaining viewing figures from BARB, this report was compiled later in the year and therefore does not contain comment.Hours & Minutes Viewing Hours & Minutes Month BBC1 BBC2 ITV C4/S4C Channel 5 Others Feb-2002 6:18 2:57 6:35 2:32 1:45 5:41 Feb-2001 7:19 3:20 7:53 2:39 1:32 5:01… Continue reading TV Viewing Round-Up – February 2002

ITV’s share of advertising revenue is set to fall to 46.7% by 2007, down from 56.5% in 2001 and from 74.8% in 1993. According to forecasts from media buying agency Carat, the Network’s share is to see a fairly constant decline over the next five years as competition for adspend from pay-TV channels increases. In… Continue reading Long-Term ITV Revenue Forecasts From Carat

ITV viewing share dropped to its lowest level ever during July, hit by the success of Big Brother on Channel 4 and E4 and the draw of the Commonwealth Games to BBC1. According analysts at Merrill Lynch, share fell to just 22.4% on average for the month. Peak-time share at the Network held steady at… Continue reading ITV Viewing Hits Lowest Ever Share In July

UK television revenues are set to hit £3.1 billion this year, representing a 3.1% growth over 2001, according to forecasts from buying agency Carat. Growth is expected to rise to 4.7% in 2003, with longer term forecasts currently predicting 4.0% growth each year thereafter until 2007. By this time UK TV revenue will total around… Continue reading Long-Term UK TV Revenue Forecasts From Carat

ITV revenues are set to show positive growth for the rest of the year, bar a predicted dip in December, according to the latest forecasts from media buying agency Carat. July is expected turn in a growth of 3.7%, whilst August jumps up to 6.3% higher than the same month in 2002. Growth is then… Continue reading ITV Revenues Look Positive For Remainder Of 2002, Say Carat TV Forecasts

The UK’s predominant pay-TV company, BSkyB has declared its intention to build on its 6.1 million subscriber base and deliver services to every household in the country. Bouyed by yesterday’s announcement of a 20% increase in revenues for the last financial year (see BSkyB Results Beat Expectations With 6.1m Customers Now Signed), Tony Ball, chief… Continue reading BSkyB Sees No Limits In The Race For Subscribers