Broadcast video-on-demand services are not adding “any material viewing time” to advertisers’ media plans if it already includes linear TV and YouTube, consumer behaviour analysts have warned.
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ITV takes the low road in hiring Nigel Farage for I’m a Celebrity… Get me Out of Here! Giving this political figure that kind of primetime coverage is worrying.
Media & entertainment is a major category for out-of-home, so will it be affected by film and TV delays?
New ad-supported streaming options present opportunities for long-form ad assets this Christmas season, and advertisers should lean in.
UK TV exports in 2022-2023 have reached their highest level, increasing 22% on the previous year, but this could be an “exceptional year” because of global macroeconomic conditions and rising costs.
Warner Bros. Discovery and Disney’s latest earnings calls both emphasised cost-cutting measures and moving to streaming profitability in 2024.
ITV’s Measurement and Modelling senior manager Neil Charles and ViewersLogic co-founder and CEO Ronny Golan explain the faults in media measurement today, and how a longer-term view can be accomplished.
The Media Leader asked agency leaders how they have helped brands approach media during the festive period differently if they cannot compete with major retailers and supermarkets pound-for-pound.
Advertisers are forecast to spend 4.8% more than last year’s record £9bn during Q4 2023, according to new AA/WARC data.
Barb CEO Justin Sampson spoke at The Future of Media last month about a wide-range of topics, from streamers getting more involved in Barb to whether the industry should be optimistic about Origin.