Advertising Week Europe took over the Picturehouse Central cinema complex in London’s Piccadilly for three days of industry insights last week. The Media Leader’s Mike Fletcher was on the ground, tuned in to the panel discussions around three key areas – Artificial Intelligence, Data, and Connected TV.
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In brief: Channel 4 has turned its brand logo green to promote the rebrand of streaming service All 4.
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Strategy Leaders: At a time when even the most popular TV shows struggle to attract audiences of over 20 million, brands need to be creative, writes EssenceMediacom’s head of creative strategy.
In brief: WBD UK & Ire and Sky are expanding their ad sales partnership by adding kids’ channels Cartoon Network, Boomerang and Cartoonito to the Sky Media portfolio.