ITV’s airtime for equity fund, ITV AdVentures Invest, has agreed to provide up to £5m in ad inventory across ITV’s channels in return for a minority equity stake in the pain relief brand.
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Analysis: The streaming leader has sought to quickly expand its gaming footprint to add value to its current subscription offer and capitalise on growing consumer and commercial interest in gaming.
Stephen Arnell examines the UK trend for antipodean imports and looks ahead to the the return of Neighbours on Amazon’s Freevee.
Disney+ will launch its ad-supported subscription tier on 1 November, Disney has confirmed, nearly a year after the cheaper option debuted in the US.
We need a system where the company who pays for bad actors that proliferate with fraud must take responsibility.
Until recently, the regulator was sitting on its hands when it should have been active in punishing sitting Conservative politicians for hosting GB News and TalkTV programmes.
The most effective modern brand campaigns are powered by two things: clever use of technology and a powerful expression of personality.
Omar Oakes and Ella Sagar prove their dedication to B2B podcasting by missing the England v Nigeria World Cup penalty shootout to record this episode with their analysis on the industry’s biggest stories.
TikTok is not simply a substitute of viewers’ attention from traditional media formats. The rise in demand for ‘snackable’ content presents a much bigger cultural shift, writes the editor.
Sky Media has begun offering advertiser clients a new way to target its viewers: find out what they’ve been avidly searching for online and match them to specific advertiser categories.