In brief: Wales’ first World Cup match against the USA netted an average 7.71 million viewers.
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The biggest change that needs to happen to media measurement is to go back measuring the person, rather than the media, or brands risk missing out on key audiences.
In brief: The BBC attracted an average of 6.25 million viewers for the opening match in the Fifa World Cup in Qatar.
Channel 4 has partnered with women’s health company Hertility for a six month trial to offer reproductive health and hormone testing for its employees.
In brief: Global revenues from advertising-funded video-on-demand services (AVOD) will more than double in the next six years, from $38bn.
In brief: Disney has brought back Bob Iger to run the entertainment and media giant, replacing Bob Chapek as CEO.
Screenvision’s CEO discusses the long-tailed recovery of cinemagoing and how cinema and streaming companies have become “strange bedfellows”.
England footballer Jill Scott — part of the Euro 2022-winning team — speaks to talkSPORT broadcaster Jordan Jarrett Bryan in the latest episode of The Media Leader Podcast.
In brief: UKTV and BBC Studios have appointed Jonathan Newman as general manager, commercial as part of a restructure.
ITV has launched a campaign with sixteen different ads for its new streaming service ITVX after the streaming service began rolling-out on digital platforms yesterday.