Vizieum had handled the planning and buying for Match.com since 2015, when the business went on a £10m marketing spree. The current deal with MediaCom is said to be worth several million pounds.
Showing 9991-10000 of 63,559
More Uk articles
Mediatel’s Future of Brands event could have been called ‘The Future of Digital’, writes Greg Grimmer of Fetch Media.
The research highlights the concerns around data protection among the British public, with only one in five confident their personal data is used in the best possible way by businesses.
Display advertising is growing 18% annually in the UK, but what’s less well known is the increasingly important role that auction types are playing in the prices being paid, writes Emma Newman.
Research The Media’s Richard Marks gets behind the Newsline turntables to count down the chart movers and shakers in the UK’s current top ten media buzzwords.
Sponsor content It’s time for the conversation around digital advertising to change, writes Newsworks’ Denise Turner.
It’s good to see an advertiser like Unilever acknowledge the wider role it plays in society, writes Dominic Mills – but how will its CMO’s words be translated into real-world actions? Here’s the nitty-gritty.
Behavioural planner Stephanie Watson explains how suffragettes receiving hate mail happened for the same reasons people feel able to troll online today.
If you scrape beneath the surface of Unilever’s IAB speech, you may detect a few contradictions accompanied by the sound of squeaking, writes John Lowery.