A made-up story tweeted by comedian Katherine Ryan was seen by 134 million people.
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New start-up Lightvert has created the technology that has the capacity to show giant adverts up to 200m high – and only in the individual viewer’s eye.
Ad fraud and transparency are back at the top of the agenda. Forensiq’s Julia Smith offers advice on what steps the industry should be taking to ensure a cleaner digital future.
Are News Corp’s efforts to create a safer environment for advertisers the equivalent of a pea-shooter taking on the nuclear weaponry of the fake, the faux and the fallacious, wonders Dominic Mills
Full report available at: Mediatel Connected > AV > Radio
The latest ABC results for the July – December 2016 period charts all the trends for the consumer magazine market. Here, industry experts digest the findings.
The partnership will provide buyers with an additional front-end interface which JCDecaux says will enable it to to deliver automation at scale.
As Rajar releases its latest figures for the UK radio market, Carat, MC&C and Total Media reflect on the results.