Dynamic Scheduling will allow clients to compare millions of locations and their hourly audiences to identify the optimum scheduling of content.
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It would be in everyone’s interests if 2017 turns out to be the year when the multi-billion pound social networks genuinely tackle everything from hate news, fake news and dodgy digital advertising, writes Raymond Snoddy.
While media attitudes and behaviours differ between generations, new research shows many of the elements they value most in advertising are remarkably similar, writes Jane Ostler.
The media research community met this week to ask what role it should play to overcome some of the biggest challenges facing the industry. This is what Facebook, Kantar, Stack I/O and a host of senior researchers had to say.
Full report available at: Mediatel > AV > Cinema > Top 10 films – Monthly
Making sense of the enormous – and growing – puzzle of data that media researchers now regularly face has become such a difficult task that the only way to view it is not so much by ‘taking a step back’, but flying high above it.
Under Abraham’s seven-year leadership, Channel 4 revenue has soared from £830 million to more than £1 billion.
Chandler’s appointment is part of a wider restructure of the organisation, which will see Tim Elkington become chief digital officer and Alex Kozloff chief operating officer.
After 18 years of service, Ian Twinn, ISBA’s director of public affairs, has announced plans to retire from the advertiser trade body.
The BBC’s adaptation of Len Deighton’s alternative history novel SS-GB hit TV screens in February, while ITV’s ratings banker Broadchurch returned for its third and apparently final series.
