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OMD’s Sarah Gale discusses how the role of media researchers has changed over the last two decades – and what the next five years might bring.

Speaking at the Future of Media Research conference, comScore’s Paul Goode discussed a subject that is beginning to generate much interest in adland: what is the value of context in advertising – and can research quantify it?

ISBA’s newly appointed boss, Phil Smith, is using his energy and experience to put the advertiser body on a far more aggressive footing than previously seen, writes Dominic Mills.

BT’s strategy of attracting a younger audience and tying them into their suite of services is paying dividends – and laying down a marker to its rivals, writes YouGov’s Russell Feldman.

Tangible media performs a vital role for brands who want to resonate and build relationships with customers, writes Jonathan Harman.

The aim of the partnership is to transfer learnings between the respective initiatives to improve their effectiveness.

Fashion and beauty brand InStyle UK has finally scrapped its print mag and relaunched as a digital-first brand.

The media industry has a “colossal job” on its hands as it seeks to rebuild trust, Lord David Puttnam said at launch of the IPA’s Festival of British Advertising on Wednesday.

CACI provides solutions to make the best possible location planning and customer targeting decisions.CACI achieve this through expert knowledge of consumers and geographical areas supported by a wide range of purpose built catchment models, consumer segmentation and demographic data. Their experts make them the pre-eminent location planning consultancy in the world. CACI offer a range… Continue reading CACI

Boosted by increased investment in the medium by online retailers, revenue increased by 5.4% year-on-year.