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Kat Hebden, managing director of Shotglass Media and head of digital at FremantleMedia, tells Newsline which video trends we should expect to see this year, as well as some of the biggest challenges and opportunities brands face.

It’s time big sports rights owners plucked up the courage to take a more sophisticated view of their long-term interests rather than maximising profits, writes Raymond Snoddy.

By solely focusing on viewability, we might be damaging a campaign’s chances of real success, writes Steve Doyle.

Disruptive, provocative and uncomfortable: Gemma Greaves talks to Ellen Hammett about her plans to shake things up.

Kollman, who was most recently global head of insights at SABMiller, where she oversaw a team of 140, will play a key external-facing role working with Kantar’s global clients.

Chris Bennett explains how advertisers should navigate the increasingly mirrored offerings from social video platforms.

As P&G throws down the gauntlet and The Times goes for the jugular over digital advertising, it’s turned into a serendipitous time for some organisations, writes Dominic Mills – let’s just hope they don’t squander it.

The move will allow the publishers to distribute content via a curated feed in five countries.

Full report available at: Mediatel Connected > Online > Traffic Trends

Wasserman’s Joanne Quillan will take on the newly-created role immediately.