According to new analysis from Thinkbox, the average person in the UK watched 20 minutes of video advertising a day in 2016 – with TV accounting for 93.8% of video ad viewing.
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Forget fake news, it’s fake ads the media industry might want to start worrying about – and if it fails to curb them, alongside other related problems, it could face enforced regulation, says the Guardian’s Hamish Nicklin.
Meetrics is the fifth ad verification company Facebook has signed up this year to offer independent third-party verification for its display and video ads.
Brydon’s appointment comes alongside three new senior hires.
The good news for anti-Murdoch campaigners is they’ve got their independent inquiry. The slightly less good news is that it is very likely that Ofcom will fail to find sufficient grounds to block the deal.
As the world marks International Women’s Day, Jana Eisenstein sets out the challenges facing women and other diverse members of the media workforce – and why businesses must pay attention.
The IPA’s four-day Festival Of British Advertising launches today (Wednesday), celebrating the best of British creativity from the past 100 years.
Metrics, trust and transparency are three of the hottest topics in media, and Mediatel will be discussing all three in detail at the Future of Media Research conference next Monday.
The Netherlands has fostered a marketing utopia, writes Chris Sahota – here’s how we can replicate it.
At best, clients can only make an informed guess as to the true scale of agency mischief, writes Bob Wootton.