“At-a-glance” report from Videology on the US video market for Q1 2017
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If we stop thinking about digital as an amorphous mass then we can demonstrate value to brands and make their communications more effective, writes Ben Dudley.
A new report conducted by the Advertising Standards Authority has concluded that stronger regulation is required to limit the negative impacts of ads that feature stereotypical gender roles.
Ooyala’s latest Global Video Index report has been released, stating:“If you still think that small screens = shorter videos, think again. For the first time ever, long-form video now makes up the majority of viewing time on all screens, large and small. If you’re not game-planning for this trend already, the time is now.“And that’s… Continue reading Ooyala: Q1 2017 Global Video Index
An extraordinarily bleak picture is being painted for the future of ad agencies, writes Dominic Mills – and things look similarly stark for UK TV ad revenues. Are these just bumps in the road, or forks to whole new worlds?
McCall replaces Adam Crozier who stepped down at the end of June after seven years at the helm of the UK’s biggest free-to-air commercial broadcaster.
People are fickle and unpredictable – but what happens when we apply zeroes and ones to human behaviour? Quantcast’s Glyn Shadwell finds out.
Global consumers will spend an average of 47.4 minutes a day viewing videos online this year, up from 39.6 minutes in 2016, according to Zenith’s Online Video Forecasts 2017.
The move follows Hearst UK’s decision to merge its Lifestyle & Homes titles into a new division.
Key Capital Partners has taken a significant minority stake in the independent performance media agency.