Dangerously literal interpretations from focus groups place market researchers on dodgy ground, writes John Lowery.
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Ahead of Mediatel’s Out-of-Home Summit this week, Primesight’s James Power looks at how brands can use location data to unlock the true potential of digital OOH.
Advertisers are spending the most money on the least effective ads, and the least on the most. It’s an upside-down world, writes Dominic Mills.
From this week Facebook will start asking people whether they are familiar with a news source and whether they trust it.
Full report available at: Mediatel Connected > Online > Traffic Trends
The move represents a return to the Publicis Groupe fold for Habib, who previously served as head of strategy for Zenith Media between 2005 and 2012.
Full report available at Mediatel Connected > Display > Press > One-click Reports > National Newspapers > ABC Circulation Data released 18th January 2018 Additional content is available in this article for Adwanted subscribers. If you are interested in finding out more about a subscription please get in touch or find out more about Adwanted.… Continue reading National Newspaper Circulation
Just 5% of media and advertising professionals believe commercial research studies on digital advertising are of a good enough quality – with much of it being viewed as a Trojan horse to promote a sales agenda.
Joining the likes of BARB, RAJAR and PAMCo, the first ever Joint Industry Currency (JIC) for mail has launched today.
25% of marcoms merger and acquisition deals took place in Western Europe in 2017, up from 19% in 2016, according to analysis from Results International.