Magazines are hugely undervalued by marketers and agency leaders – despite the fact they fully engage their audience’s attention and inspire an unparalleled degree of trust. How do we change this, asks PHD Media’s Mike Florence.
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Ainsworth joins directly from her role as CEO of Kantar Millward Brown UK and is experienced across digital media, strategic brand management, communications effectiveness and audience measurement.
The business is worth an estimated £300m and the move will add to the existing pressure WPP has faced since the surprise exit of CEO Martin Sorrell earlier this year.
If CMOs had asserted their right to know where every cent of their budgets was invested across the supply chain, today we would have a very different media landscape, writes Stephen Broderick.
Manning Gottlieb OMD, part of Omnicom group, will be the sole media buying partner for the UK government for the next four years, taking over from Carat.
In the wake of the #MeToo and #TimesUp movements and the ‘Top 5 email scandal’, the IPA has today published its new Code of Best Practice on Dignity at Work.
Pro-remain national newspaper The New European will be releasing a unique feminist takeover edition to showcase female writers and discuss the news women are affected by.
Full report available at: Mediatel Connected > AV > Radio
Even when presented with hard evidence many marketers still fail to rectify their poor investment decisions, writes Bob Wootton.
From helping to ease the financial burden on young recruits to boosting social diversity, the7stars’ Jenny Biggam explains how to best replenish the media agency talent pool.