The advertising industry is thinking about viewability all wrong – and it’s time to reshuffle priorities, says Comscore’s CEO Gian Fulgoni
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It’s dangerous for a free newspaper which targets readers purely on the basis of their location to be so overtly political, writes Dominic Mills – and ad revenues will be the first casualty.
ITV recorded a 4.4% revenue increase in April to just short of £118.6 million.
After a bad year, Comscore’s co-founder and CEO, Gian Fulgoni, explains why things are finally looking up for online ad measurement.
April saw big ratings for All Round to Mrs Brown’s, Little Boy Blue, The Durrells and Our Friend Victoria.
Programmatic is about to enter a phase of ultra-customisation for brands and for people, writes Infectious Media’s Andy Cocker.
One of the themes at Connected TV World Summit last week was how the traditional TV market can broaden its appeal by offering more content that appeals directly to millennials.
Full report available at: Mediatel Connected > Online > Traffic Trends Data released: 18th May 2017 Additional content is available in this article for Adwanted subscribers. If you are interested in finding out more about a subscription please get in touch or find out more about Adwanted. If you are a subscriber, please log in.
It’s credible and brand safe – and the evolution of audio tech means that opportunities for brands are exploding as radio continues to grow with the times, writes Simon Kilby.
15 million Brits are twice as likely to visit newspaper websites in the final two weeks before the General Election on 8 June, according to a new study by Teads.