Advertisers that cling to a digital-only safety blanket in the wake of economic uncertainty will only see the delivery of diminished returns, writes MC&C’s Mark Jackson.
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The figure is expected to reach 79% by 2018 – double the 40% recorded in 2012.
Full report available at: Mediatel Connected > AV > Radio
30 years ago, competition was heating up in the UK magazine market. Here, Torin Douglas charts the history of some of the titles that are still going strong today.
Henrik Busch, SVP and co-founder – who is now heading up the Danish agency’s UK operations – will explain how AI is set to shake things up for media planning and buying.
Enough is enough, it’s time to reinstate some fundamental discipline around definitions, statistics and sources in media and advertising, writes UKOM’s Ian Dowds.
After taking an extended sabbatical to deal with a family health matter, Publicis Groupe’s chief revenue officer, Laura Desmond, has announced her plans to leave at the end of the year.
Full report available at: Mediatel Connected > AV > Radio
Data released: 27 October 2016
As Rajar publishes its third quarter results for the radio market, Newsline presents a full round-up for the national stations and networks and the digital and breakfast markets
59% of the population now listens to digital radio each week, with 32 million of those tuning in via a digitally enabled receiver, according to the latest Rajar findings.