MediaCom UK’s Karen Blackett, Mindshare’s Helen McRae, and Coty Inc.’s Sara Wolverson were all celebrated during a ceremony at The Orangery at Kensington Palace on Tuesday evening.
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Speaking at Ad Week, the Guardian’s ex editor-in-chief described the erosion of trust between the press and the general public as “desperately worrying” – adding that they could learn a thing or two from the digital duo.
You’d be forgiven for thinking the fake news phenomenon is driven only by Trump propagandists, but it’s a problem dished out by UK newsbrands too – albeit in a less sinister guise – says BuzzFeed’s political editor at AWE 2017.
People are often wrong when asked to state their preferences or predict what they’ll do. William Hanmer-Lloyd explains how brands can understand human behaviour better.
As the pressure mounts, no-one is now going to put their head above the parapets and stick up for Google, writes Dominic Mills. Plus: a worthwhile investment of the Guardian’s trust funds.
Alice in Medialand on the Evening Standard’s bizarre appointment.
Full report available at: Mediatel Connected > Online > Traffic Trends
Louise Burgess asks whether charity campaigns are delivering the impact that they could be.
Alongside Zohrer’s new role, Joe Brewer and Steve Ray have also been promoted to planning partners.
Following revelations that their ads have been appearing alongside extremist videos, the Cabinet Office, the Guardian, L’Oreal, TfL and the FCA have suspended their advertising campaigns from YouTube.