More Uk articles

Full report will be available at: >Mediatel Connected > Connected Surveys > Data

Channel 4 is to launch the first ever interactive television ads through a broadcast player, it has been announced – with the ability to click-to-buy the products.

From print and advertising, to Facebook and YouTube, five teenagers took to the stage at this year’s Media Playground to reveal their media and tech habits.

From emerging tech and digital opportunities, to a new era of publisher collaboration, magazine media has much to look forward to, says Adam Bullock, co-founder of Contented.

Media Playground 2016: Smart packaging, a shelf that reorders products on your behalf and a new era of programmatic commerce. How should brands approach the Internet of Things?

Smith formerly sat on ISBA’s Executive Committee while commercial and operations director of Camelot. In grocery retail he has held marketing and management positions on the boards of Kwiksave and Somerfield.

Advertisers need to stop thinking of online ads as secondary to TV, writes Don’t Panic’s Joe Wade.

Watching adland wet itself over the new John Lewis Christmas ad is making Dominic Mills feel sick. Plus: a toe-curlingly embarrassing whoopsie in the media trade press.

Full report available at: Mediatel Connected; TV

MEC UK’s chief strategy officer has said that agencies are “appalling” at giving publishers enough time to put campaign proposals together.