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The aim of the partnership is to transfer learnings between the respective initiatives to improve their effectiveness.

Fashion and beauty brand InStyle UK has finally scrapped its print mag and relaunched as a digital-first brand.

The media industry has a “colossal job” on its hands as it seeks to rebuild trust, Lord David Puttnam said at launch of the IPA’s Festival of British Advertising on Wednesday.

CACI provides solutions to make the best possible location planning and customer targeting decisions.CACI achieve this through expert knowledge of consumers and geographical areas supported by a wide range of purpose built catchment models, consumer segmentation and demographic data. Their experts make them the pre-eminent location planning consultancy in the world. CACI offer a range… Continue reading CACI

Boosted by increased investment in the medium by online retailers, revenue increased by 5.4% year-on-year.

According to new analysis from Thinkbox, the average person in the UK watched 20 minutes of video advertising a day in 2016 – with TV accounting for 93.8% of video ad viewing.

Forget fake news, it’s fake ads the media industry might want to start worrying about – and if it fails to curb them, alongside other related problems, it could face enforced regulation, says the Guardian’s Hamish Nicklin.

Meetrics is the fifth ad verification company Facebook has signed up this year to offer independent third-party verification for its display and video ads.

Brydon’s appointment comes alongside three new senior hires.

The good news for anti-Murdoch campaigners is they’ve got their independent inquiry. The slightly less good news is that it is very likely that Ofcom will fail to find sufficient grounds to block the deal.