Richard Marks, research director of asi, says that the media industry is right to focus on understanding millennials, but when it comes to audience measurement, be careful what you wish for.
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There is something interesting going on at the Times and Metro – but the rest of the market rather struggled last month with most titles recording period-on-period declines.
Following a blunder which saw Facebook miscalculate video views for more than two years, the social media platform has this week announced changes to way it handles its data and insights.
The IAB is set to launch a Video Steering Group in the new year to help prove the effectiveness of video as a brand medium.
Special Patrol Group have placed 400 unsanctioned subverts on the London Underground in an effort to draw attention to ‘harmful’ advertising.
A couple of weeks ago, Thinkbox was caught spooning with Google. After a year when we didn’t always see eye to eye, we found ourselves nuzzling the nape of the global tech behemoth’s downy neck…
The only possible way to tackle the problem of fake news stories circulating around the world is for Google and Facebook to recognise finally what they are: media organisations.
Bauer’s digital creative director has said podcasts and e-commerce will be a big focus next year.
Speaking at Media Playground 2016, Sean Dromgoole, founder of GameVision, explains how VR could open up new opportunities for advertisers.