In media planning, we need to fight the natural urge to see the world through our own lens, writes Newsworks’ Vanessa Clifford
Showing 10241-10250 of 62,631
More Uk articles
Following the launch of Omnicom’s new agency earlier this year, Bob Wootton wonders whether the advertising produced by agency holding group-created teams is ever as good as the pitch.
Some of GroupM’s recent criticisms of the ANA’s report into media transparency are downright ridiculous, writes Dominic Mills.
It is the broadcaster’s first consecutive year of profitability in its 20-year history.
Creating an emotional connection with consumers will ultimately improve conversion rates, writes ADmantX’s Giovanni Strocchi.
Kantar’s 5,000-strong panel will measure all internet traffic and page content from Facebook and Google, as well as participating publishers.
Full report available at: >Mediatel Connected > Connected AV > Viewing & Social > Twitter TV Ratings
The Telegraph has axed its metered paywall and instead launched a new four-tiered, digital subscription service starting from £2 per week
Speaking at a Radiocentre event on Wednesday, the industry body’s planning director Mark Barber said radio is in a catch 22 situation with advertisers as the industry becomes too focused on short-term metrics.