Making sense of the enormous – and growing – puzzle of data that media researchers now regularly face has become such a difficult task that the only way to view it is not so much by ‘taking a step back’, but flying high above it.
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Under Abraham’s seven-year leadership, Channel 4 revenue has soared from £830 million to more than £1 billion.
Chandler’s appointment is part of a wider restructure of the organisation, which will see Tim Elkington become chief digital officer and Alex Kozloff chief operating officer.
After 18 years of service, Ian Twinn, ISBA’s director of public affairs, has announced plans to retire from the advertiser trade body.
The BBC’s adaptation of Len Deighton’s alternative history novel SS-GB hit TV screens in February, while ITV’s ratings banker Broadchurch returned for its third and apparently final series.
OMD’s Sarah Gale discusses how the role of media researchers has changed over the last two decades – and what the next five years might bring.
Speaking at the Future of Media Research conference, comScore’s Paul Goode discussed a subject that is beginning to generate much interest in adland: what is the value of context in advertising – and can research quantify it?
ISBA’s newly appointed boss, Phil Smith, is using his energy and experience to put the advertiser body on a far more aggressive footing than previously seen, writes Dominic Mills.
BT’s strategy of attracting a younger audience and tying them into their suite of services is paying dividends – and laying down a marker to its rivals, writes YouGov’s Russell Feldman.
Tangible media performs a vital role for brands who want to resonate and build relationships with customers, writes Jonathan Harman.