Publishers are under pressure to boost online revenue, yet marketers complain of wasted adspend and inefficiencies. RadiumOne’s Timmy Bankole wonders if guaranteed audiences could solve both problems.
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A five year study conducted by Google and Kantar TNS shows that 74% of UK consumers use smartphones, compared to 51% in 2012.
Apple Tree Yard, The Voice and The Halcyon all helped kick off a strong start to the year.
Following a healthy festive period January was a weak month for commercial TV broadcasters, with combined revenue for ITV, Channel 4 and ITV Breakfast down -7.7% year-on-year.
It’s unlikely competing supermarkets will be losing any sleep over the latest Sainsbury’s campaign, writes Dominic Mills.
New research from MC&C looking at marketers’ attitudes towards risk and the impacts of Brexit has revealed that only 17% believe leaving the EU will be of benefit to the UK economy.
John Moulding reports on the strong messages coming from the UK’s largest commercial broadcaster as it seeks to change the language of media.
Bloomberg Intelligence media analyst Tal Smoller tells Newsline what she thinks the big video advertising trends will be this year.
According to the latest ad blocking report from the IAB, the proportion of British adults currently using ad blockers has remained at 22% for the last year.