Having spent the last two decades at ISBA, Wootton joins with immediate effect to assist with service and product development.
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A new Magnetic and Millward Brown study found that magazine media delivers a 1.15% increase in salience.
Jon O’Donnell, currently group commercial director, is to take on a “significantly expanded” role as managing director of ESI Commercial, while Tim Kirkman becomes London Live’s MD.
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A leading advertising client has called on other brands to step up and take a greater role in helping to solve some of the problems that plague digital advertising.
