The latest Connected Screens survey reveals that 40% of us have installed an adblocker – but Research the Media’s Richard Marks isn’t surprised given he uses one himself…
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Interview: Bauer Media’s Abby Carvosso tells Newsline how the business is developing its radio strategy to help brands connect with audiences in new ways.
The idea that brands can turn their content into a revenue stream is a puzzling one, writes Dominic Mills.
Brands looking to diversify must ensure they don’t dilute their proposition, warns Millward Brown’s Elspeth Cheung
Full report available at: Mediatel Connected > Display > Online
Today sees the launch of Mediatel’s newly developed Mapping section within the Regional module of Mediatel Connected.
Archant’s Will Hattam explains how The New European went from idea to published product in a little over a week.
Full report available at: Mediatel Connected>AV>Television>Digital/FranchiseCPTs
‘Hello London’ is expected to generate £1.1 billion for TfL over the next 10 years.
Ooyala has released a new report looking at mid-roll adverts.It claims to shows why these ads are becoming a popular choice with publishers and broadcasters around the world.Suggesting that the reasons are clear: Premium video continues to capture more eyeballs and these growing audiences are watching mid-roll ads with a 90% completion rate. That translates… Continue reading Ooyala: The Rise of the Mid-Roll