Magazines are proof that print is still very much in demand, with the latest NRS results for the January – December 2015 period pointing to a loyal, inky-fingered audience.
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Just three out of the 13 recorded newspaper brands currently have more readers in print than any other medium – with the decision to close the Independent’s print operations earlier this month looking to be a justifiable move.
Full report available at: Mediatel Connected > Display > Press
BBC One scored a successful evening last night, claiming eight spots in Tuesday’s top 10 shows and securing the 9pm slot with Happy Valley.
Full report available at: Mediatel Connected > Online > Traffic Trends
What use are ‘corporate social responsibility’ claims when the likes of Google and Facebook play it so fast and loose with tax, asks Bob Wootton.
New figures from Yahoo and Enders Analysis predict native advertising spend will grow 156% over the next five years to account for 52% of Europe’s digital display advertising.
Advertisers should take all they have learned about people-based marketing and move it beyond the walls of the tech giants, writes Signal’s Neil Joyce.
Crimtan has signed a multi-year partnership deal with out-of-home specialists Primesight to “amplify” OOH campaigns with location-based digital display ads.
Up 7.4% year on year, TV advertising managed to outpace total UK market growth of 6.1%.