The Guardian’s new editor-in-chief has re-enforced that the title will not be implementing a paywall – but wants to see increased ‘membership’ as part of its digital strategy.
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The UK’s desktop-using online populations remained steady at just under 45.8 million people in January 2016.
Monday saw the first instalment of ITV’s Davina McCall: Life at the Extreme lead a fairly underwhelming beginning to a fresh week of telly.
Tech challengers want a slice of the traditional broadcast pie, but they don’t appear to want to play by the same rules when it comes to the audience measurement, warns the IPA’s research director.
Full report available at: Mediatel Connected > Display > Press
The constantly changing nature of the ad tech ecosystem will continue to fuel its vibrancy and longevity, writes Pixability’s Chris Bennett.
Will it attract and retain advertisers? Experts from Carat, Total Media and MC&Cgive their verdicts on Trinity Mirror’s new cut-price tabloid.
Full report available at: Mediatel Connected > Television
Alarmed, charmed and inspired; a trip to Somerset House’s latest exhibition has changed Dominic Mills’ perspective on Big Data.
A clumsy blend of editorial and product placement makes you wonder about the future for independent journalism.