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Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

Tuesday night once again saw the second series of Happy Valley (9pm) cast a long shadow over its prime time competitors.

Bob Hoffman, aka The Ad Contrarian, argues that advertisers hate older people and ignore anyone over 50 – but Richard Shotton says reality might be more nuanced than Hoffman suggests.

Cadbury owner Mondelez has revealed it doesn’t actually mind a bit of ad blocking. How come?

The Guardian’s new editor-in-chief has re-enforced that the title will not be implementing a paywall – but wants to see increased ‘membership’ as part of its digital strategy.

The UK’s desktop-using online populations remained steady at just under 45.8 million people in January 2016.

Monday saw the first instalment of ITV’s Davina McCall: Life at the Extreme lead a fairly underwhelming beginning to a fresh week of telly.

Tech challengers want a slice of the traditional broadcast pie, but they don’t appear to want to play by the same rules when it comes to the audience measurement, warns the IPA’s research director.

Full report available at: Mediatel Connected > Display > Press

The constantly changing nature of the ad tech ecosystem will continue to fuel its vibrancy and longevity, writes Pixability’s Chris Bennett.