174,000 tuned in to see the preppy young YouTubers attempting to convince viewers they were anything but irritating marketing droids.
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96% of 16-24 year olds watch video online, whereas only one in three adults aged 65+ use such services.
The wave 3 2015 report offers four periods’ worth of data that subscribers can access today (2 February), whilst a full written report will be published in the next few weeks.
The media industry will one day be forced to grow up and consolidate as the leading players and true business drivers start to emerge, writes Ghostery’s Scott Meyer.
UK advertising expenditure grew 6.8% year-on-year in the third quarter of 2015 to reach £4,646 million – the strongest third quarter on record.
Frustrated by the accuracy – or inaccuracy – of prediction forecasts, Richard Shotton is taking matters into his own hands…
As it faces a bleak future, Dominic Mills translates the gobbledygook flowing out of the Guardian – and, in praise of the Super Bowl and TV, challenges the industry’s obsession with precision marketing.
Chief executive Gavin Patterson said BT is on track towards its goal of ‘sustainable profit growth’.