Will it attract and retain advertisers? Experts from Carat, Total Media and MC&Cgive their verdicts on Trinity Mirror’s new cut-price tabloid.
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Full report available at: Mediatel Connected > Television
Alarmed, charmed and inspired; a trip to Somerset House’s latest exhibition has changed Dominic Mills’ perspective on Big Data.
A clumsy blend of editorial and product placement makes you wonder about the future for independent journalism.
Thursday night saw nearly all of the main broadcaster’s prime time shows come crashing to an end.
The panel – dubbed MyLondon – is run by ResearchBods and allows clients to ask Londoners questions via a website or a dedicated app and receive feedback “within hours”.
Full report available at: Mediatel Connected > Television
The communications regulator has told BT that it must open up the UK’s cable network to allow competitors to provide internet services directly to homes and businesses.
Full report available at: Mediatel Connected > Display > Press
Emotional advertising delivers more profit and drives longer-term engagement, writes Karen Stacey, CEO, Digital Cinema Media. Are you ready to spread the love?