As cinema adspend approaches its highest level on record, Warc’s James McDonald looks at what’s driving the sector.
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Sky AdVance will connect TV and online audiences and uses the broadcaster’s viewing and device data to help advertisers address the most relevant audiences via whichever screen they are currently using.
The Rugby World Cup and the return of Downton Abbey pulled in solid audiences for ITV.
Murray, whose career in the client sales sector spans more than 20 years, will be responsible for ensuring that Exterion’s clients and advertisers are making the most of out-of-home within a rapidly changing media landscape.
Full report available at: Mediatel Connected > Online > Traffic Trends
Unsafe, unviewable, fraudulent, blocked and badly targeted… How can advertisers overcome an increasingly challenging digital landscape? By ISBA’s Bob Wootton.
The latest Advertising Association and Warc Expenditure Report has revealed that UK adspend grew 5.8% to reach a record high of £9,424m in the first half of 2015.
Monday night saw Channel 4 launch its latest ‘ground breaking’ documentary, with SAS: Who Dares Wins (10pm) delivering a giant dollop of shouty and sinewy alpha male aggression.
If distinctiveness is such an obvious strategy then why do few brands employ it, asks Richard Shotton.