It’s time to challenge the idea that out-of-home does not perform well, writes Outsmart’s Tim Lumb.
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The module, available to Mediatel Connected subscribers, offers postcode level reports, doordrop planning data, a pricing calculator, consumer research and case studies.
On International Women’s Day, AOL UK’s Isobel Sita-Lumsden analyses five video advertising campaigns that have represented women in a positive and empowering way over the last year.
The ZenithOptimedia insight team shows how partnering with celebrities can sometimes do more harm than good…
Ebiquity has hired Collective’s former digital strategy director, Tim Hussain, as head of digital.
Full report available at: Mediatel Connected > Connected AV >Viewing > Channel Figures
Once again BBC One unleashed its late-in-the-game super weapon Call the Midwife (8pm) on the viewing public last night.
Full report available at: Mediatel Connected > Connected AV >Viewing > Channel Figures
Titles like Death in Paradise and Midsomer Murders might be a bit too high-concept for the general viewing public.
