SPACE will classify inventory by location, environment and format, as well as detailing relevant site attributes such as production requirements and mobile touchpoint references.
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Full report available at: Mediatel Connected > AV > Radio
TV accounts for a third of the 39% media sales that happen within three months of a campaign finishing, according to new research from GroupM, commissioned by Thinkbox.
Wednesday night saw Lord Sugar’s band of super-enthused vendors of tat secure the 9pm slot for the fourth consecutive week as the marketing masterminds tackled the daunting domain of children’s literature.
New! Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Essence, whose clients include the Financial Times, Google, HP and Tesco Mobile, will continue to operate as an independent brand within WPP and GroupM, WPP’s global media investment management division.
After losing the initial battle to BBC One’s bleak-fest, the following weeks saw the prime time audience come to its senses and returned to the light-hearted brand of murder they knew and loved.
In the face of challenges from government, the quality press should abandon its search for regulatory perfection and make common cause with the more raucous end of the market, argues Raymond Snoddy.
Full report available at: Mediatel Connected > Media Landscape >Consumer Trends
The latest Mediabug report from Decipher suggests that set-top boxes are able to reach new audiences “previously resistant” to purchasing digital entertainment via mobiles and tablets.