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Full report available at: Mediatel Connected > AV > Cinema

Just for a bit of a change, the past weekend saw BBC One’s lighter-than-Aero weekend clap-along Strictly Come Dancing excitedly foxtrot all over the competition’s face, racing to the top of both Saturday and Sunday’s schedule.

Speaking at Magnetic’s Spark event, Millward Brown’s executive vice president of global brands, Sue Elms, said ad clutter was choking the digital environment to the detriment of effectiveness.

Full report available at: Mediatel Connected > Connected AV >Viewing > Channel Figures

Warc’s James McDonald explains how branded content is helping radio advertising to stay in such good shape.

Last night saw BBC One bring an end to yet another series of emotional genealogy show Who Do You Think You Are? (9pm) as stage legend and Vicious-enabler Frances de la Tour took her spin on the world’s gloomiest roller-coaster.

Since the launch of the web, content suppliers have failed to protect themselves – but the fight back has now finally kicked-off, reports Chris Blackhurst.

‘UK Traffic Taxonomy for Digital Display Advertising’ describes the different types of potential online ad fraud, and follows June’s publication of an initial set of best practices to reduce the risk of exposure to fraud.

Full report available at: >Mediatel Connected > Connected AV > Viewing & Social > Twitter TV Ratings

Warc’s James McDonald examines how direct mail is performing during a tumultuous time for the industry.