AT&T is planning to introduce a “private marketplace” for a select group of advertisers where it will use Videology’s tech to buy ads on networks carried by AT&T.
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Posterscope’s Nick Halas is back from Barcelona and says 2016 is going to be a transformative year for out-of-home.
A reboot of Intelligent Life, 1843 will give advertisers the opportunity to target the Economist audience in a more relaxed editorial environment.
So far this short year, the TV schedule has already welcomed back an abundance of familiar police procedurals, with last night adding another entry.
Full report available at: Mediatel Connected > Connected Surveys > Data
How is it that almost all published consultancy reports somehow manage to come up with conclusions that chime with the instincts of their paymasters?
The media research sector is set for an interesting future, finds Ellen Hammett.
Technology is finally being used to bridge the gap between programmatic and creative, writes Xaxis’ Caspar Schlickum.
ITV’s underlying pre-tax profits were up 18% in 2015 to £865 million, while revenues were up 15% to just under £3 billion.