The latest ABC release for the July – December 2015 period charts all the trends for the consumer magazine market. Here is Newsline’s overview – with links to full articles and charts for each sector.
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The July to December period was a bit of a damp squib for Home Interest magazines, with just two titles seeing small boosts in circulation over the period.
Forever Sports has again reported an impressive set of circulation figures for the men’s lifestyle market, while Men’s Fitness is hit hard.
Amid a sea of declines, Cosmopolitan has recorded a set of standout figures for the July – December period.
Northern & Shell has reason to celebrate this period, with OK! magazine sales up by almost 38%.
As Vogue turns 100, media experts share their thoughts on what has made the magazine such a success – and what its long-standing credibility means for advertisers both now and in the future.
“There’s no hierarchy, only fragmentation of attention,” says the IAB as it releases findings from a new study investigating living room media habits – but other researchers remain unconvinced of the conclusions.
ESI Media’s group CEO, Steve Auckland, confirmed on Thursday that discussions with the regional publisher are taking place
Full report available at: Mediatel Connected > AV > Radio
The 15-year contract had previously been held by Clear Channel, but was awarded following a competitive tender process and includes the ad operations for 80 new bus shelters.