Essence, whose clients include the Financial Times, Google, HP and Tesco Mobile, will continue to operate as an independent brand within WPP and GroupM, WPP’s global media investment management division.
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After losing the initial battle to BBC One’s bleak-fest, the following weeks saw the prime time audience come to its senses and returned to the light-hearted brand of murder they knew and loved.
In the face of challenges from government, the quality press should abandon its search for regulatory perfection and make common cause with the more raucous end of the market, argues Raymond Snoddy.
Full report available at: Mediatel Connected > Media Landscape >Consumer Trends
The latest Mediabug report from Decipher suggests that set-top boxes are able to reach new audiences “previously resistant” to purchasing digital entertainment via mobiles and tablets.
Scott Havens will become Bloomberg Media’s global head of digital from 16 November.
BuzzFeed, Sky Media and Mindshare are just a few of the top names joining Mediatel for the annual Media Playground event next week.
Returning after a two year absence with a notably shrunken fan base and the most random cameo ever, last night saw Doc Martin (9pm) come to an end with a spot of light-hearted kidnapping and bondage.
Full report available at: Mediatel Connected > AV > Radio
PubMatic’s Bill Swanson explores the growing challenges for publishers in a programmatic world.