More Uk articles

OOH and social are natural allies, working together to bridge offline and online experiences.

15-24-year-olds are overindexing on decades stations relative to their overall radio listening.

Barb data has delivered the TV industry a new narrative about UK YouTube audiences. Will it change advertiser behaviour?

Analysis: It’s not clear how Zuckerberg is defining “superintelligence”, whether Meta is close to building it, how it could shape consumer products and how it might impact data privacy. But Meta keeps printing money.

Brands have pivoted towards projects when it comes to creative work. But media agencies should not assume they are safe. The seeds of a more transactional mindset are already visible.

Commercial listening now accounts for 55.7% of total listening, compared to the BBC’s 42.1%. But total radio listening declined, including modest quarterly contractions for Global and Bauer.

Bauer’s Magic breakfast show saw a 27.1% decline year on year, as well as the Kiss breakfast show which saw a 42% decline year on year.

The world-first initiative comes with caveats but aims to provide much-desired independent measurement of some of YouTube’s most-popular channels. Initial findings suggest top channels skew toward very young children and maintain middling audience figures on UK TV sets.

Commercial radio extended its share of total listening to record highs, with Global leading the way. Digital listening continues to drive growth.

The campaign provides further clarification, details and resources relevant to what brands are able to advertise following LHF restrictions coming into voluntary effect beginning 1 October and statutory effect by 5 January.