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We all know that emotional engagements are good for brands, but which lead to best results, asks MarketCast’s Steve Smith.

ZenithOptimedia’s Richard Shotton looks at why brands should focus on prices that end in nine – otherwise known as ‘charm pricing’.

Public service broadcasters must respond to changes in technology and viewer behaviour, Ofcom has said in it’s latest review of public service TV broadcasting.

Full report available at: >Mediatel Connected > Connected AV > Viewing & Social > Twitter TV Ratings

The unstoppable force of Celebrity MasterChef won the 9pm slot, with 3.7 million viewers and a 19% share tuning to see gurning, spray-tanned horseman of the apocalypse, Rylan Clark cook some venison.

“A simpler, leaner, BBC is the right thing to do and it can also help us meet the financial challenges we face,” director general Tony Hall said in an all-staff email.

As technology evolves at a rapid pace, planners and brands face a number of challenges, writes Quantcast’s Ben Murphy.

Full report available at: Mediatel Connected > AV > Radio

Yesterday saw ITV’s sob-fest Long Lost Family (9pm) once again claim Wednesday’s prime time slot as the highly theatrical factual drama easily beat its rivals.

The closure of BBC Three as a broadcast channel sets a dangerous precedent as the BBC Trust will soon find out…if it survives long enough, writes Raymond Snoddy.