Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.
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The Express’ Jane Putley will join as head of news, while ITV’s Donia Dacey is to become News UK’s head of solutions.
Given the chance to demonstrate its commitment to good, what does adland do? Of course, it stumbles at the first hurdle, writes Dominic Mills.
Alex Kuhnel, chief operating officer, Kantar Media TGI, identifies three key issues the current programmatic landscape throws up for publishers, and offers insight into how they can be resolved.
Join BBH, BUPA, Decipher, Sky Media, Gfk, YouView, VisualDNA, Kantar, RadiumOne, ANYDAYNOW and Manning Gottlieb OMD on 10 June.
Perhaps as a result of the election, May was a reasonably stable month for national newspapers – with a rare sight of (very modest) growth in the Sunday market. Here are Newsline’s key take-outs.
The publisher of the London Evening Standard, The Independent and i has appointed Scott Deutrom to the newly created role of chief digital revenue officer.
Full report available at: Mediatel Connected > Connected Surveys
TV’s not going extinct – but it is being re-imagined whether people like it or not, writes Videology’s Rhys McLachlan.