The price of a sports TV package set to rise by £1 to £47 a month whilst the family bundle service will rise by £3 a month to £36.
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February was a good month for nearly all broadcasters, with only Channel 5 seeing revenue totals fall compared to 2014.The youngest of the main free to air commercial stations had a revenue fall of 12.1% year on year, to stand at just over £20m.ITV1 network had a double digit increase in revenues for the monthly,… Continue reading TV market round-up: February 2015
Publicis Groupe has announced the launch of a new global media agency to be led by recently-acquired and newly-rebranded Walker Media UK.
New magazine marketing agency Magnetic has today opened its doors to advertisers as it looks to show the growing power and influence of magazine media.
Under the terms of the extended deal, Channel 5 will continue to broadcast two series of Celebrity Big Brother and one series of Big Brother each year, as well as associated programming.
Viacom has appointed Kerry Taylor as its first ever chief marketing officer for its operations managed out of the UK, with an immediate brief to oversee a “creative rebranding” for Channel 5 during 2015.
This is the year for transmedia, writes Cedar’s Kim Willis – where making an impact means giving people a deep, sensory and immersive experience.
Wednesday night saw BBC One take a slice of Channel 4’s greased up chicken shop action, although The Billion Dollar Chicken Shop (9pm) featured significantly less aggressive drunks and amorous drag queens.
Channel 4 has signed Dentsu Aegis Network as the first agency group to buy advertising programmatically on its soon-to-launch digital TV service, All 4, which replaces 4oD this year.
