Full report available at:Mediatel Connected > Connected Surveys > Analysis
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Time Inc. UK has appointed Lisa Batty as its new marketing director, advertising, to lead the development and implementation of all marketing and communication initiatives across the company’s advertising department.
We’re in danger of repeating past mistakes when it comes to native ads, writes Martin Ash, senior consultant at FreshMinds.
Last night saw BBC One offer up a loose and easy retelling of one of the Bible’s greatest hits as EastEnders writing legend Tony Jordon added a little sprinkle of northern soul to the well-worn tale of Noah and The Ark (9pm).
We should think of Blue 449 and its ‘open source’ approach as a new model for agency networks, writes Dominic Mills. And if it works, other Publicis agencies could follow suit…
Out of home advertising company Exterion Media has appointed Mike Wood as product and innovation director – a new role created to drive the company’s product development strategy.
Trinity Mirror Solutions’ new chief revenue officer, James Wildman, tells us how a heritage newsbrand should commercially evolve for a digital future.
Analytics and technology company Media iQ has announced the appointment of RadiumOne’s Chris Emme to the newly-created role of executive vice president of sales and business development, North America.
Full report available at: Mediatel Connected > Media Landscape > Revenue and Forecasts > Forecasts
ZenithOptimedia forecasts global adspend will grow 4.4% to reach $544bn in 2015 – and will accelerate to 5.3% growth in 2016, boosted by next year’s Summer Olympics in Rio and the US Presidential elections.
