The grumpy rant, which roused nervous laughter during an Ad Week session that asked if people still trust advertising, concluded with Oborne claiming advertisers have “no morals – but they are very clever.”
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Havas’s digital trading director tells industry he wants to buy all linear TV programmatically – and asks which broadcaster will be bravest to go first.
A thoroughly entertaining panel staged by Mail Newspapers at Ad Week on Monday gave a full house some interesting insights – with no data or programmatic stuff for a change.
The new site – which will be branded according to users’ local Johnston Press title and is free to use – will feature a raft of business tips and resources for entrepreneurs and small business leaders.
TV remains king, but digital adspend shows huge growth across the globe according to Carat’s latest forecats – whilst print goes into steeper decline.
“Connected Screens, Connected Consumers” by Richard Marks has 66 charts with detailed analysis. Buy now from: Mediatel Connected > Connected Surveys > Analysis
So many more advertisers could improve campaign effectiveness by utilising more than one environment, argues Ian Reynolds, MD, KBH On-Train Media.
As usual, Monday night brought a bevy of soap action to keep the teatime masses entertained but dropped the ball when it came to the prime slot with broadcasters seemingly taking a breather after a heavy weekend.
