MEC’s Tom George explains why the beta launch of the first stage of BARB’s Project Dovetail is such an important milestone for the UK television and video industry.
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In its first response to the government green paper, the BBC has set out proposals heralding a “fundamental change of approach” for the Corporation – including a number of “inevitable” service reductions and cuts.
The total number of subscribers rose by 3.94 million (up 1% quarter on quarter), with 54 of the 100 services in the index reporting net subscriber gains, although many of these were marginal.
There are some object lessons in Ikea’s latest advertising approach for other multinational brands, writes Dominic Mills.
This weekend’s TV finally brought about the return of the annual monolithic clash between two of Saturday night’s biggest shows.
BARB has announced the results from the beta launch of the first joint-industry, audited measure of viewing to online TV in the UK.
Anna Sampson leaves MediaCom after five years to lead Magnetic’s research department.
The summertime lull continued for national newspapers in August, with no titles across the three markets recording any notable change in circulation.
Ipsos MORI has also been appointed as the chosen provider for the published media industry’s new audience measurement service.