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Sunday evening saw viewers turn to BBC One in droves as the guilty pleasure of Poldark once again proved a 9pm hit, with the end-of-weekend comfort hug of period romance and over worked torsos proving as popular as ever.

A new study using neuroscience has demonstrated for the first time how digital out-of-home positively influences responses to other media.

Trinity Mirror is reportedly in talks to buy regional publisher Local World for an estimated £200 million, according to the Guardian.

Sound Digital, a consortium of Arqiva, Bauer and UTV Media GB, is awarded the licence to run 15 new DAB stations.

Exclusive “Connected Screens, Connected Consumers” report available for £975 +VAT. Buy now from: Mediatel Connected > Connected Surveys > Analysis

Thursday night delivered an epic political ‘battle’ to the TV nation, as Channel 4 and Sky News joined forces to bring together the Prime Minister and the Leader of the Opposition for a bit of a sit down and a gentle natter.

#AWEurope: Dave Trott, the man behind some of the most iconic ads of the last 30 years, has said advertising has lost its creativity and the industry is wasting billions of pounds creating ads that have no impact.

Gender inequality in the workplace was a hotly discussed topic during the female-led Grazia panel at Ad Week Europe, which included Mary Portas and Google’s chief policy advisor Verity Harding.

Winners of the third annual Connected Consumer Awards will be announced today (23 April) – with live tweets from around 3pm.

Exclusive “Connected Screens, Connected Consumers” report available for £975. Buy now from: Mediatel Connected > Connected Surveys > Analysis