Bosses at Ebiquity and Sky Media warn that the ad market must move away from yield and optimisation rules and make decisions based upon ad effectiveness.
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| Sue Todd
Sue Todd, CEO of Magnetic, says the use of creativity as a competitive weapon has never been more important.
For the third week in a row the latest series of Kay Mellor and BBC One’s rags-to-riches-to-ironic-tragedy drama The Syndicate (9pm) nailed Tuesday’s prime time slot
US cable network AMC, the broadcaster of shows including Breaking Bad and Mad Men, is to exclusively launch on BT this September, making it accessible to UK audiences for the first time.
As publishers look for new ways to monetise their content, Newsline quizzed Skimlinks’ CEO Alicia Navarro on new research examining the value of what she terms ‘comtent’ – or commerce-related content.
Telegraph Media Group has appointed Barry Wyse to enhance the customer proposition in all of the Telegraph’s verticals.
Last night saw Sky Atlantic bring another nihilistic and sadistic season of Game of Thrones (9pm) to a typically brutal end.
New research from Platypus and Thinkbox reveals how 16-24 year olds consume video.
With a flurry of mergers and acquisitions sweeping the industry, Julia Crawley-Boevey, director, Results International, shares her analysis.