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Thursday night’s TV schedule saw BBC Two jam pack in not one, but two new comedy shows that attempted to bring something a little different to viewers’ screens.
Data science and digital tech have captured the attention of the ad business – but don’t forget about the people, writes UKOM’s Douglas McArthur.
There is strong evidence to suggest that low prices damage the performance of a product, writes ZenithOptimedia’s Richard Shotton. So why doesn’t a brand at any other price taste so sweet?
Last night saw BBC One net the late evening prime time slot with a strong mixture of The Great British Bake Off (8pm) and one-off travelogue featuring a very familiar face.
News UK also announced that the current Sun editor, David Dinsmore, will become News UK’s chief operating officer, and will be replaced by Tony Gallagher – currently deputy editor of the Daily Mail.
The latest Newsworks campaign should be seen as a decent and worthwhile piece of work promoting national newsbrands – but the next step must have a stronger focus on celebrating journalism.
How can media agencies take advantage of artificial intelligence to deliver planning insight? Geoff Copps explores.
We need to move our attention away from the micro moments – where brands display their meaningfulness – towards the magic moments where those brands are built, writes David Brennan.