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Is it time magazines looked at the collective effect coverline hyperbole is having on potential customers, asks Dominic Mills.
With a little effort, advertisers can get much more out of data than they put into it, says AudienceScience’s Mark Connolly.
One week after Aidan Turner’s Poldark (9pm) sent hearts aflutter the romantic reboot continued to pull in a strong audience last night as a result of some gratuitous Georgian skinny dipping.
Just one week since its début, Jimmy McGovern’s latest drama suffered a severe -30% drop in viewers, as Banished (BBC Two, 9pm) really began to live up to its name.
Full report available at: Mediatel Connected > Connected AV > TV Market > Marketplace Snapshots
The JIC data of the future has to become truly operational with direct feeds into the workflows of programmatic, argues comScore’s Stuart Wilkinson.
The Connies, now in their third year, are held in celebration of those pioneering new advertising and commercial opportunities in the connected industry.
There is now enormous potential for out-of-home to perform as a virtual shop front, writes Posterscope’s Ben Milne.
Global analytics and technology company Media iQ has announced the appointment of Stewart Easterbrook as chairman to the board with immediate effect.