As the row over the Telegraph’s HSBC stance rages on, Brian Jacobs – who once convinced a client not to pull ads from a TV channel following a highly critical documentary – gives an ad man’s perspective. He’s not impressed.
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From a ‘cash for access’ sting, to some deeply unsavoury reporting, a lot has happened in the world of journalism over the last week, but we’re still none the wiser as to why the Daily Telegraph’s HSBC coverage was so pathetic.
To reflect the changes to the way customers work and to improve the user experience, Mediatel has this week merged its core media planning products – Mediatel.co.uk and Connected Consumer – into one platform: Mediatel Connected.
After eight weeks of meandering and drumming up some intrigue, Monday night saw Broadchurch’s (ITV, 9pm) heavily criticised second series finally come to an end.
As the Christmas and New Year holiday period drew to a close there was still time for BBC One to offer up a gem for viewers dreading the return to work, with the adaptation of Roald Dahl’s Esio Trot.
According to figures released by the broadcaster, Channel 5 delivered a 4.99% share of consolidated viewing throughout the month – its best January performance since 2007.
Football legend Ian Wright has joined the line-up for Mediatel’s Video Upfronts event on Wednesday 25 February.
This week Grazia is celebrating its 10th birthday. So, a decade since the fashion mag first came to life, how is it faring as the magazine industry witnesses some of the toughest challenges in its history?
BT and EE are among some of the worst-performing Twitter accounts when it comes to responding to customers, according to new research from BDRC – while Lloyds Bank came out on top.