A new agreement will see Nielsen measure all video advertising delivered to Roku streaming players and Roku TV models.
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Viacom’s recent acquisition, Channel 5, will also have its suite of channels – 5, 5 USA and 5* – added to the portfolio of 17 Viacom channels already sold by Sky Media from June.
Mark Creighton, chief executive of Mindshare UK, is set to leave the agency for the newly created role of chief operating officer at Dentsu Aegis Network UK and Ireland.
Wednesday night saw one of the country’s best-loved stand-up comedians dive back into the realm of sitcoms as Peter Kay’s Car Share (9:30pm) pulled in a pretty impressive audience for BBC One,.
Addressing leading industry figures on Wednesday, incoming IPA President Tom Knox has said advertising should be a “force for good” with a more progressive ambition.
YouTube has announced that it will begin premiering films before they’re available anywhere else.
The publishing industry is in need of innovation, and therefore Google, whatever its underlying motives, should be welcomed as a possible sinner on the road to repentance.
A new study by IPG Mediabrands Marketing Sciences and UM London has revealed just how far consumers are willing to sacrifice their privacy in the form of data to get rewards from brands.