More Uk articles

Full report available at: Mediatel Connected > Connected Surveys

Could it be that the current Britain’s Got Talent hullabaloo is a metaphor for the more serious problems facing ITV, asks Raymond Snoddy.

The appointments of PHD’s Emma Callaghan and Bauer Media’s Darren Coomansingh are the latest in a long line of hires made since James Wildman took over as chief revenue officer a year ago.

Industry is “obsessed with squeezing the last micro-dollar out of costs” but no one is looking at the value side of longer-term brand building, a leading marketing consultant has said.

Full report available at: Mediatel Connected > Connected Surveys

Sitting alongside Dennis’ portfolio of technology sites – IT Pro, Cloud Pro and Expert Reviews – Alphr promises a “unique and provocative” voice in the UK market, covering technologies which are changing consumers’ lives.

The Daily Mail continues its unrivalled dominance with a combined print, PC and mobile readership of 29 million, with mobile now accounting for a significantly higher proportion of its readership than print and PC.

The latest findings from NRS PADD, which cover the period April 2014 – March 2015, paint a healthy picture for magazines, with mobile and tablet playing an increasingly significant part in magazine readership.

Last night saw both of the BBC’s terrestrial channels treat viewers to the return of two successful shows, with Key Mellor’s drama The Syndicate (9pm) providing the biggest prime time draw.

Working with a mail producer, media agency and a small group of clients, the trial will see how cookies can be matched with postal data to target “high value prospects” with a physical ad rather than email or display ad.