The idea that brands should try to be ‘news platforms’ is nonsense, argues Dominic Mills – and risks breaking the trust that is the ultimate foundation of their success.
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In her attempt to scare the audience into action, Labour’s Harriet Harman will probably make matters worse, argues ZenithOptimedia’s Richard Shotton. Can brand managers learn from this ‘negative social proof’?
Videology’s Fatima Dowlet looks at how brands can ensure maximum exposure across different screens and platforms.
Full report available at: Mediatel Connected > Connected Surveys > Data
Archant has announced the appointment of Craig Nayman, formerly director of sales for ITV Channels, as its first ever chief commercial officer
YouTube has announced that it will be launching a new app for children, in an effort to protect younger users from explicit content.
The Independent has announced it is to launch a new digitally focused US office to serve an increasingly global online audience.
30 years to the day BBC One launched its own very distinctive brand of gritty and unglamorous soap drama, last night’s celebrations finally delivered a festival of payoffs and surprises for long-term fans of EastEnders.
In the wake of controversy over the way in which it has handled coverage of the HSBC Swiss tax dodging allegations, the paper will draw up guidelines to define the relationship between editorial and commercial staff.
Game console shipments grew 11% year on year in 2014, with Sony’s newest console shipping 18.5 million units.