Thursday night saw two ‘niche’ period dramas go head-to-head in a prime time confrontation, with both ITV and BBC Two offering up explosive series finales.
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Standards of measurement as much as technologies seemed to be the challenge for the research bosses at the asi European TV Symposium, as they considered the key requirements for audience measurement across all platforms.
Research released today by the Internet Advertising Bureau UK (IAB) shows the increasing role that mobile and tablets play with traditional media – with 81% now visiting the internet via an app or browser daily.
Last night brought the latest instalment from Alan Sugar’s uncomfortable comedy show The Apprentice (9pm), with the fifth episode continuing to expose all the remaining contestants for the clueless oxygen thieves that they are.
“Innovation has been driven by broadcast channel brands for the last ten years, now it will come from the set top box operators,” said Nigel Walley, managing director of Decipher, at the asi European TV Symposium in Madrid.
With the launch of the Press Recognition Panel this month, Raymond Snoddy notes that there seems to be a much greater appetite for regulating the press in the UK than protecting its freedoms.
