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There are changes afoot at Channel 5 and Dominic Mills reckons the broadcaster has Channel 4 in its sights. Can the cheeky runt of British TV overtake its rival?
ABC (Audit Bureau of Circulations) is the industry body for media measurement. Its team of experts verify data across a wide range of media channels including print, online and events and look to include new platforms as they emerge.
The Advertising Association promotes the role, rights and responsibilities of advertising and it’s impact on individuals, the economy and society.
Digital Cinema Media (DCM) is the market leader in UK cinema advertising, providing some 2,929 screens at 455 sites for advertisers. DCM sells 80% of the cinema advertising market through exhibitors including Cineworld, ODEON, Picturehouse, Vue and many independent cinemas.
Darren Khan, managing director of Genero, reflects on how crowdsourcing has disrupted markets whilst being a key driver for digital evolution in a content-rich world.
As ever, New Year sees many people trying to shed some of their Christmas pounds by dieting. But why do so many attempts at dieting fail – and what can this tell the industry about the best context in which to advertise products?
Sunday evening brought a triumphant return for rose-tinted sentimental birthing drama Call the Midwife (BBC One, 9pm) as those plucky nuns and nurses of Nonnatus House were back with gutsy post-war aplomb.
What can the out-of-home industry take from this year’s CES – and what trends are likely to emerge in 2015? Posterscope’s Ben Milne finds out.
Following the publication of the latest UK adspend forecasts, James McDonald, research analyst at Warc, looks at how recruitment adspend has changed over the years – and where it is headed.