Route, the audience measurement currency for out of home, has made a sound start since launching in 2013. So what are we learning? James Whitmore explains.
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While it’s good to know that a campaign is performing well, it’s better to know why, says DataXu’s Chris Le May.
Last night saw the savage battle between BBC One and ITV’s dark crime dramas continue, with the commercial broadcaster’s once celebrated Broadchurch (9pm) taking a sucker punch to the goolies for the second week in a row.
Successful social media measurement is not just about clicks and should “remain rooted in the tenets of traditional marketing measurement,” according to a new joint industry guide.
Like a recluse who decides they have to get out more, the UK’s third-largest media owner has just put on its party frock and hit the town, writes Dominic Mills.
Yesterday saw the BBC score the top eight shows of the day with a mixture of popular drama and long-running Sunday scheduling stables.
Guardians of the Galaxy, Fortitude and True Detective are just a few of the new offerings now available on PlayStation 3, following the launch of Sky’s film and sports services.
According to the company’s latest financial report, the subscription-free satellite service added 56,000 new homes over the year.
With resurgent volatility, ISBA’s Bob Wootton asks if our trading systems are sufficiently agile to cope.
BT’s latest financial results for the third quarter of 2014 reveal that reported and adjusted revenue was down 3% to £4,475m, following a flat nine months up to 31 December 2014.