Simon Daglish, the group commercial director of ITV, has said that ad fraud and poor quality audience data is holding TV back from being traded programmatically in the same way video-on-demand content is.
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While residential broadband penetration is expected to soon top 100 million US households, traditional pay TV services have peaked and are in decline, according to new research from The Diffusion Group.
When it comes to content, quality over quantity is still the golden rule, writes Jaywing’s Brian Taylor. However, if brands really want to stand out they need to offer content that also increases participation…
The 2014 Automated Trading Debate asked if all media will, in time, be traded programmatically – here, Primesight’s Mungo Knott examines the challenges and opportunities it poses for out of home.
What on earth is Coke CEO Muhtar Kent on about, asks a bemused Dominic Mills – and whatever it is, can it breathe some new romance into the brand?
Following the 2014 Automated Trading Debate, hosted last month, BrightRoll’s Andy Mitchell says brand marketers must adjust to the new multi-channel future.
In the final of our special reports, Suzy Young uses the latest ad spend data to explain the growth in the TV market.
Channel 4 has partnered with Innovid to become the first UK broadcaster to launch mobile interactive video ad formats (iVOD) on iOS mobile and tablet devices.
InSkin Media’s Evan Russell says there is a very fine line between people thinking a brand is clever online – and just plain annoying. So what should brands do to get it right?
AOL Platforms and Multi Channel Network (MCN) have today announced an upcoming pilot in Australia to run the world’s first integrated programmatic private marketplace for TV.